Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step o
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.
Content Creation (Communication Through Art For Executives)
Introduction (Part 1): Understand different platforms of communication and how to create content that best suits the particular medium. Learn to study different target audiences and demographics.
Today's managers face enormous demands and high expectations to remain flexible and focused in accomplishing goals and objective determined by the stakeholders.
It will introduce participants to best practices from a practitioner's perspective and familiarise them with the 4- stage process for planning and implementing events successfully.
This course provides participants with guidance and practical tips/strategies on the application of effective interpersonal skills for positive interactions with people at work.
Disruptive Trends of IoT – Blockchain & Chatbot Applications
Definition of IoT and Big Data concepts – IoT applications using digital technologies have generated an overload of data impacting business operations and decisions. Understand the need to identify relevant data sources required in business decisions.....
You will learn in-the-trenches tactics; practical skills that you can implement in your everyday digital marketing work. Plus, you get to stay on top of the trends as you learn and be ahead of others.
This course provides a fast track understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation.
Do you use charts and figures to persuade and communicate with your audience? Effective executives, managers and communicators need to know how to present with charts and figures to inform, engage and persuade their audience more effectively.
A savvy marketer leverages on each and every piece of material that goes out to his/her customers. Communications could be in the form of a print ad, poster, brochure, catalogue, DM or even a personal letter or e-mail blast.
This workshop has been specially designed for newly appointed Human Resource professionals and those who wish to embark on a career in Human Resource Management.
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty
Organisations are increasingly leveraging on social media to either supplement or, in some cases, replace traditional media as a means to reach out to existing and potential customers.
This course is designed to help sales professionals and sales managers increase sales effectiveness without unnecessary moves that will cost in the long run.
Speak With Confidence for Personal & Professional Success
This breakthrough session is designed to equip participants with a range of public and professional speaking techniques and skills that will create impact and get results.
Strategic Market Development is a highly participative 3-day training course that will equip participants with the tools required to accurately assess and identify market development opportunities.
Managing Customer Complaints and Feedback - Writing with Empathy and Tact
World-class customer communications must be delivered with a heart. World-class organisations are those who know what it takes to connect with their customers, build customer loyalty, and maximise customer delight with every communication.
Essentials of Preparing & Negotiating Contract Terms
The course will equip those preparing the scope of work and pricing document with an effective solid drafting skills and appreciation of the principles of contractual interpretation
This 2-day seminar explores the legalities of contract and contractual obligations from the perspectives of a contract manager. This overview and understanding of the operations of Contract Law will therefore better enable persons employed in the role of