Data analytics is becoming increasingly important for marketers. Whether it's reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
Have you wondered why you are not getting a response from your sponsorship proposal?
Do you need how to go to market with your sponsorship opportunities?
Are you aware of the hot button of sponsors these days?
The interactive workshop will also provide useful tips on how to establish and enhance an organisation's responsiveness to the media and how to maintain good relations with media representatives and organisations.
Econsultancy: Artificial Intelligence for Marketing
This course will provide a practical guide on Artificial Intelligence for Marketing for the layman, to help you understand how it can be used to impact and improve your marketing activities, and provide you with the grounding to improve your career prospe
In the 'present day' business environment, the 'old school' rules of marketing don't seem to apply anymore. Paradigms are being shattered daily, in every aspect of our lives, professional and social lifestyle choices.
Managing Customer Complaints and Feedback - Writing with Empathy and Tact
World-class customer communications must be delivered with a heart. World-class organisations are those who know what it takes to connect with their customers, build customer loyalty, and maximise customer delight with every communication.
This course is designed specifically for middle management and will provide participants with strategies for effective supervision, the skills and knowledge required to lead a team or workgroup in today's fast-moving, challenging environment. Managers are
Neuromarketing Bootcamp - Activating the 'Buy Mode' in Customer's Brain
In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real marketing stories & entertaining examples)
Understanding Management Costs for Effective Profit Planning
Costs have been, still are, and will remain the dominating concern of all businesses – manufacturing, merchandising or service, both for-profit or otherwise. Management needs wide-ranging cost information to manage their company effectively.
Understanding Contract Interpretation & Drafting Standard Commercial Clauses
Have you ever wondered what a particular contract clause or term actually means? Why are certain clauses so commonly found in some commercial or business contracts? Being unsure on the meaning and interpretation of a contractual term or provision
This two-day course aims to provide an understanding of what innovative marketing is all about. At the end of the course, participants will comprehend the significance of innovative marketing as a key differentiator in the competitive marketplace.
Create a paradigm shift to handle key accounts from a customer-centric view and provide systems to understand the complexities of your account dynamics and its business
Constructively analyse account potential relative to its business attractiveness vs.
This course will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.
This workshop will provide an overview and understanding of IoT and Big Data concepts as well as applications that gather information and provide insights for HRM, which in turn will lead to an improved and effective talent management process.