Google AdWords Advanced Search Advertising & Certification
This 2-day Google AdWords Advanced Search Advertising course will introduce you to the setting up and best practices for Google Search campaigns, and leads to the Search Advertising exam (part of the requirements to obtain the official certification in Ad
Know the exact graphic and visual elements to insert into a website and make it hold the attention of visitors
Understand online buyers psychology and the influencing tools that encourage them to buy
This course is designed to help sales professionals and sales managers increase sales effectiveness without unnecessary moves that will cost in the long run.
Employers now can reach a global audience of over 3.5bn cost-effectively and access passive talents that are not actively looking for a job. These proven techniques will cut your recruitment costs and save you time on filling open positions.
In an effort to provide more value-added services and retain loyal customers, increasingly, organisations are publishing newsletters, magazines, online articles and even books to accompany the products or service they sell
People have learnt to avoid the massive amount of content launched into their digital orbit - screening out a nonstop barrage of sales messages. How can Content Marketing effectively engage and build trust with people online?
Data analytics is becoming increasingly important for marketers. Whether it's reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
Have you wondered why you are not getting a response from your sponsorship proposal?
Do you need how to go to market with your sponsorship opportunities?
Are you aware of the hot button of sponsors these days?
Google Partner Academy - AdWords Advanced Display & Certification
This 2-day Google AdWords Advanced Display course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advanced exam (part of the requirements to obtain the full certification in Google AdWords).
Gone are the days where procurement agreements are easy to understand negotiate and draft. In a highly complex world of international commerce and trade, having a good understanding of procurement agreement is vital.
This course will enable participants to understand how best to deal with service failures and customer complaints by understanding different customers' expectations and how they respond to different service recovery actions.
A good interview to hire the right candidates doesn't just happen.
To be effective, the interviewer plans for a structured interview and adopts behaviour-based interview for selection of candidates
Big Data & IoT Applications for Process Mining - Improving Business Decision Making
This workshop would provide an overview of Big Data concepts and IoT applications that could provide valuable information for process mining to help improve a business's operational performance with informed and effective decision making.
The word 'negotiation' either rings intense fear or excitement in any professional's mind but this is an important life-skill that one can never be complacent with.
Financial planning and budgeting are critical to the success of a business entity - for-profit or otherwise. Financial plans and budgets are an integral part of strategic planning that are indispensable in the deployment and effective allocation
Effective Telephone Techniques to Engage & Influence Customers
The telephone is the key mode of communication with customers in most organisations today. The telephone is often your customer's first point of contact with your company.
A 2-day workshop on the ins and outs of using digital marketing to generate leads, grow opportunities, engage prospects, and retain customers in a business-to-business (B2B) setting
Amazing Sticky Presentations - Presenting Complex Information in Simple, Effective & Exciting Ways
How Sticky is your Communication Design? This should be the question that pops up every time you deliver a message. It is even more of a concern when you are delivering your presentation with visuals.
Google Partners Academy - AdWords Fundamentals & Certification
The 2-day Google AdWords Fundamentals is a comprehensive Google AdWords workshop that covers topics from basic setup and configuration, to keyword list optimisation and conversion optimisation.
This two-day course aims to provide an understanding of what innovative marketing is all about. At the end of the course, participants will comprehend the significance of innovative marketing as a key differentiator in the competitive marketplace.
Winning Sales Pitches & Presentations - Getting Your Prospects to Say "Yes"
Knowing the customers reference level of expectations and carefully crafting a pitch and delivering the presentation confidently can help one make a successful sale and build lasting relationship with their customers.
This course offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment.
Internal Communication Strategies - From Employee to Brand Champion
Effective internal communication is the foundation, facilitating the integration of stakeholders, processes and technology by effectively managing ongoing changes to deliver results, thereby strengthening the organisation.
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