Content Creation (Communication Through Art For Executives)

Marketing Institute of Singapore - Executive Development


Course introduction

Introduction (Part 1): Understand different platforms of communication and how to create content that best suits the particular medium. Learn to study different target audiences and demographics.

● Who Are You? (Part 1.5): Define our aim and understand ourselves better and identify what it is we want to express.

● The Talent (Part 2): We identify the strengths of a particular talent. Host, presenter, or actor and we see how he/she can best portray our content.

● The Script (Part 2.5): Learn how to portray a story. How to create a story arch and how to write in the voice of the host of the actor.

● The Eye (Part 3): Basic understanding of cameras. Different types of cameras and their functions: how to use ISO, shutter speed, aperture functions and how to frame our shots.

● Lights (Part 3.5): How to use lighting to enhance our story and how best to coordinate good lighting with desired camera movement.

● Sound (Part 4): The importance of audio. Learn how to mic a talent as well as the usage of audio mixer and microphones.

● The Suite (Part 4.5): Become the final story teller. Learn to edit our footage and content to our specific requirement.

● Show Time (Part 5): Learn how to piece together our final product. Work as a team and learn our roles and responsibilities. Complete the production and how to analyse the performance of our content.



Course Outline


Introduction (Part 1): Understand different platforms of communication and how to create content that best suits the particular medium. Learn to study different target audiences and demographics.

● Who Are You? (Part 1.5): Define our aim and understand ourselves better and identify what it is we want to express.

● The Talent (Part 2): We identify the strengths of a particular talent. Host, presenter, or actor and we see how he/she can best portray our content.

● The Script (Part 2.5): Learn how to portray a story. How to create a story arch and how to write in the voice of the host of the actor.

● The Eye (Part 3): Basic understanding of cameras. Different types of cameras and their functions: how to use ISO, shutter speed, aperture functions and how to frame our shots.

● Lights (Part 3.5): How to use lighting to enhance our story and how best to coordinate good lighting with desired camera movement.

● Sound (Part 4): The importance of audio. Learn how to mic a talent as well as the usage of audio mixer and microphones.

● The Suite (Part 4.5): Become the final story teller. Learn to edit our footage and content to our specific requirement.

● Show Time (Part 5): Learn how to piece together our final product. Work as a team and learn our roles and responsibilities. Complete the production and how to analyse the performance of our content.



Available Course Sessions


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Trainer Profile


Eden Ang

Eden Ang graduated with a Bachelor of Arts in Chinese Studies from Canterbury University. Afterwhich he proceeded into a career in entertainment and content creation. Ang was given a scholarship by the Media Development Authority of Singapore to study at the New York Film Academy where he furthered his studies as a performer as well as picked directing and filmmaking. In theatre, Ang was a lead in the musical “Spring Awakening” as well as the play “Rabbit Hole”. He has also acted on TV shows locally such as “Tanglin” as well as Netflix “Marco Polo”.
Having been a judge in many contests as well as “Dance Works - National Dance Competition” and acrobatics in the “Singapore Tricking Gathering”, Ang has a keen eye for detail and the ability to spot great talents. In recognition of his talent and passion for the entertainment and content creation industry, he was awarded “Influencer of the Year” at “Influence Asia”, an award ceremony that recognises the top content creators in Asia, in 2017.
Trusted by his peers in his technical know-how and creative flair, Ang has given talks at Google, Kaplan University as well as ITE College East. He has also collaborated and produced content for brands such as Samsung, YouTube, Facebook, Adidas and many others.



 

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