WordPress Marketing Masterclass

Marketing Institute of Singapore (MIS)

Course introduction

WordPress Marketing Masterclass

Course Outline

Plot the customer journey map
Understanding the needs of your customer
Objectives of the customer journey map
Plotting the customer journey map
Design your website
Interview to validate your map and customer needs
Build a persona of your customer
Identify insights and opportunities
Ideating with "How might we"?
WordPress platform introduction
Creating your website design prototype and information architecture directly in WordPress
Customer Personas and Keyword Research
Understand customer personas and the customer journey
Keyword usage in SEO
Perform commercial keyword research, content idea generation and SEO meta tags analysis
Map keyword research to the customer journey
Site content architecture and keyword targeting
Build your WordPress website
Site setup and configuration
Theme selection and design configuration
Content population
Pre-launch checklist
Rank Your WordPress Website
WordPress SEO Implementation Checklist + Online Resources
Overview of the important SEO components of a WordPress website
Optimizing your WordPress site architecture for users AND search engines
Competitive research in SEO
Setting up Google Analytics, Search Console, WordFence, Yoast SEO, Cache Speed Plugins, SSL and SEO Re-directs plugins
Improving the user experience through implementing mobile responsive, load caching, image and code compression and structured data markup on the WordPress website

Available Course Sessions

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Trainer Profile

Ivan Wong

Ivan Wong is the Senior Trainer at eAcademy Asia, a premier training and development academy for Asia's professional talents. He has over 10 years of experience in web analytics, Search Engine Marketing, business consulting and operations management. He was recently Head of Search & Operations at DGM Asia based in Singapore and was previously Head of Search at Maple Commerce Ptd Ltd. Ivan has also held senior positions in Web Analytics Asia and Hewlett-Packard Asia. He is a respected search marketing professional and has deep consulting and operations experience across organic, display, paid search, analytics, PR and social media - with the ability to integrate these channels against broader media strategies to deliver against clients' business goals. Ivan is a Qualified Google Adwords and Google Analytics individual.

Eu Gene Ang is the Director and Principal Trainer of eAcademy Asia Pte Ltd, a premier training and development academy for Asia's professional talents. Eu Gene also founded and managed ClickMedia Pte Ltd, a finalist in Marketing Magazine's Digital Agency of the Year 2011 award in Singapore, a digital agency to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, among others. Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. He specialises in digital strategy, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics.