Planning & Managing Events

Marketing Institute of Singapore (MIS)

Course introduction

This course is designed to help participants understand and apply the principles of effective event management. It will introduce participants to best practices from a practitioner's perspective and familiarise them with the 4- stage process for planning and implementing events successfully. Participants will also be introduced to the tools for analysing and managing events.

Course Pre-Requisites

  • Learn the best practices which can be applied to planning and implementing events
  • Learn the 4-stage process for planning and thinking about events
  • Practice and apply the tools for each stage of event management

Target Audience

  • Managers and supervisors who need to plan small and large scale events for the public and customers
  • Those who need to organise annual D&D, staff retreats, conferences, cohesion programmes, etc for inhouse staff
  • Those who are interested to learn the basics of how to plan, co-ordinate and implement events professionally

Course Outline

  • Defining Events – What constitutes an event and the elements of an event
  • The strategic picture – how to factor organisation’s mission and vision to the event objectives, and focusing on the purpose
  • P2E2 Model of Event Management – Includes elements of Purpose, Planning, Execution and Evaluation
  • Defining Purpose – Focusing on the compelling reasons for having an event as the medium
  • 4 Cs for successful Event Management including clarity in purpose, consistency, change management, checkpoints
  • Value of Planning – How thorough planning contributes to successful implementation
  • Checklists – Various checklists for planning including: Choice of dates, Program design, Schedule, Venue selection checklist, Evaluation checklist, Invitation checklist, Promotions checklist, Catering check list equipment checklist, etc.
  • Contingency planning – checklist for contingency plans
  • Practical Considerations – Organising committees, sub committees
  • Flawless Execution

Available Course Sessions

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Trainer Profile

James Suresh

James Suresh is a trainer, PR consultant and bestselling author. The co-creator of Singapore's comic icon 'Mr. Kiasu', he has co-written a series of comic books as well as authored books on his military career. He develops comic strips for magazines and scripts for multi-media productions. His recent book entitled 'On a Street in Singapore' has won two awards, namely the Sunday Times Best seller and Reader's Choice Award.

James started his career as an army officer and eventually moved into public relations. Following his 15 year stint in the army, he set up a publishing and design company. After five years in the publishing business, James left to pursue his interest in training and PR Consulting. He is a certified EQ trainer with 'Six Seconds Inc' based in the US, and is also an accredited PR practitioner and an NIE certified teacher.

James is an associate trainer at the Marketing Institute of Singapore and a council member at the Institute of Public Relations Singapore. He conducts seminars and workshops in Singapore and the Asian region. James is a member of the Programme Advisory Committee for Royal Melbourne Institute of Technology (RMIT) and a lecturer in public relations for Curtin University. He is also a member of the editorial board for the Army News.