The two-day workshop is designed to help participants to understand and apply the Principles of Effective Planning, coordinating and implementing events. Participants will learn how to weave in key messages when planning and implementing events.
While there is today much emphasis placed on digital platforms, the vast majority of sales communication is via print and paper formats. This runs across sales literature, packaging, brochures, and flyers, the point of sale material, catalogues, press adv
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