Chatbot Marketing Fundamentals

Marketing Institute of Singapore - Executive Development


Course introduction

Using Chatbots for Marketing

Gaining clarity on marketing objectives
Fitting a chatbot into your marketing strategy
Measurement framework with key success metrics for chatbot marketing
Chatbot platforms – fundamentals and preparation

Intro to ActiveChat, ManyChat, Chatfuel
How do chatbots work?
Leveraging on artificial intelligence, NLP for customer service with
Dialogflow

How to setup your Facebook page
How to setup your website landing page
Creating your first ChatBot on ActiveChat
Chatbots for Marketing

How to help customers buy more from you using chatbots
How to design a chatbot for your business
How to design chatbot funnels that nurture and engage prospects
How to connect with new prospects using Facebook Messenger ads
How to get maximum engagement from your chat blast campaigns
Best practices and viral methods to drive more traffic and sales using chatbots
Getting started with your first bot

Conversation elements (skills, blocks, events and checkpoints)
Working with visual chatbot builder
Users and conversations history
Sending mass broadcasts
Acquiring users from Facebook Ads



Course Outline


Using Chatbots for Marketing

Gaining clarity on marketing objectives
Fitting a chatbot into your marketing strategy
Measurement framework with key success metrics for chatbot marketing
Chatbot platforms – fundamentals and preparation

Intro to ActiveChat, ManyChat, Chatfuel
How do chatbots work?
Leveraging on artificial intelligence, NLP for customer service with
Dialogflow

How to setup your Facebook page
How to setup your website landing page
Creating your first ChatBot on ActiveChat
Chatbots for Marketing

How to help customers buy more from you using chatbots
How to design a chatbot for your business
How to design chatbot funnels that nurture and engage prospects
How to connect with new prospects using Facebook Messenger ads
How to get maximum engagement from your chat blast campaigns
Best practices and viral methods to drive more traffic and sales using chatbots
Getting started with your first bot

Conversation elements (skills, blocks, events and checkpoints)
Working with visual chatbot builder
Users and conversations history
Sending mass broadcasts
Acquiring users from Facebook Ads



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Ivan Wong

Ivan Wong is the Senior Trainer at eAcademy Asia, a premier training and development academy for Asia's professional talents. He has over 10 years of experience in web analytics, Search Engine Marketing, business consulting and operations management. He was recently Head of Search & Operations at DGM Asia based in Singapore and was previously Head of Search at Maple Commerce Ptd Ltd. Ivan has also held senior positions in Web Analytics Asia and Hewlett-Packard Asia. He is a respected search marketing professional and has deep consulting and operations experience across organic, display, paid search, analytics, PR and social media - with the ability to integrate these channels against broader media strategies to deliver against clients' business goals. Ivan is a Qualified Google Adwords and Google Analytics individual.

Eu Gene Ang is the Director and Principal Trainer of eAcademy Asia Pte Ltd, a premier training and development academy for Asia's professional talents. Eu Gene also founded and managed ClickMedia Pte Ltd, a finalist in Marketing Magazine's Digital Agency of the Year 2011 award in Singapore, a digital agency to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, among others. Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. He specialises in digital strategy, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics.



 

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