Effective Marketing Strategies

Marketing Institute of Singapore (MIS)

Course introduction

Successful businesses plan to align meaningful marketing strategies to address to the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase greater customer value that enhance brand positioning and business sustainability. This workshop uses a practical and team/peer-based approach. Through workplace scenarios, it takes participants through marketing process, engages them to apply marketing strategies actively in group discussion, presentation, sharing and proposing improvements. Upon completion, participants may progress to attend the 1-day course Advanced Marketing Strategies - Driving Business Growth & Sustainability.

Target Audience

Marketing managers, sales managers, business owners and professionals in all industries who have to apply marketing strategies for customer satisfaction and sales results.

Course Outline

Learning Outcomes:

  • Create customer value and win  competitive edge over competitors
  • Optimize business opportunities through application of effective market strategies
Course Outline:
  • Audit market forces in your operating environment
  • Align the marketing strategies with corporate direction and business strategy
  • Identify attractive market segments through segmentation and target marketing
  • Adopt relevant marketing strategies to meet customers and business objectives
  • Determine pricing objectives and strategies for customer acquisition
  • Develop product objectives and strategies for increased customer value
  • Leverage multiple distribution including the Internet channels for larger market reach
  • Develop digital marketing campaigns for market share
  • Integrate marketing communication strategies for brand equity
  • Implement push and pull promotional strategies to stimulate customers' buying decisions
  • Develop positioning strategies for competitive advantage

This is a practical, interactive and productive workshop which participants’ learn concepts and application through:
  • Case study
  • Simulated workplace scenario
  • Application activities
  • Review discussions, and
  • Self/peer/facilitator assessment

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Cecilia Sim

Cecilia Sim is highly enthusiastic and motivated in facilitating participants to uncover and develop their personal and professional potentials. She includes gap analysis training methodology and walks the participants through self-discovery process to review past and existing workplace experiences, highlight necessary changes and revitalise next action steps for personal development and better results.

Cecilia is a bilingual facilitator who conducts programs according to learners and organisational background, needs and requirements. She has strong people skills and cross-border experiences to work with participants across different industries and cultures in the region. Her 20 years of extensive industry experiences came from her previous roles as Trainer/Facilitator, Sales Consultant, Assistant Director, and General Managers in various industries ranging from information technology, education, membership and management consulting. Her past corporate sales and marketing experiences include sales support for information systems, promotion of high profile memberships for MNC, SMEs and startup in many fields. She was responsible for portfolio repositioning, change management, sales results and performance of her team and organisation in her previous positions.

Her key competencies include corporate training, course development, and management consultancy services in the areas of sales and marketing, communication, customer services, supervisory management and mentoring.

Among many others, Cecilia's corporate clients include Ascendas Services Pte Ltd, Chemipac Marketing Services, Koda Ltd, ComfortDelGro Rent-A-Car Pte Ltd, Premier Rent a car, Diethelm Singapore Pte Ltd, Nike, Inc, MTU Asia, Kennametal Pte Ltd, American Express Singapore, Sime Darby Singapore Ltd, Spa Esprit, Applied Materials, SL Global Pte Ltd, Yung Wah Ind Co (Pte) Ltd, YHI Corp (Singapore) Pte Ltd, Chubb Singapore Pte Ltd, City Development Limited, Goodwood Park Hotel, York Hotel, PSC Group Limited, Singapore Food Industries Ltd, People's Association, WDA, Ministry of Education, Ministry of Defense, Singapore Police Force, People's Association, SAFRA. Her participants include organisations from Indonesia, Malaysia, Thailand, Vietnam, India, Pakistan, Australia, China and Hong Kong.

She holds a Master of Business Administration from University of Adelaide, Australia, Bachelor of Business Administration (Honor, major in Management Information System) from Northeastern University, Boston, USA. She also holds an Advanced Certificate in Training and Assessment (ACTA), WSQ. She is also a certified trainer for Service Professional (CSP) and GEMS.