WSQ Digital Marketing Fundamentals

First Media Academy

Course introduction

In this digital age, learn how to grow your brand presence by integrating your online and offline channels. You can develop a multi-channel integrated marketing communication campaign that covers the study of digital strategy through the strategic use of content creation, social media marketing and campaign management to effectively roll out a streamlined and coherent communication strategy. At the end of the course, you will learn how to use the market and consumer research, website SEO and user audit, search engine strategy and analytics assessment to build an award-winning campaign.

Target Audience

Professionals, Managers, Executives and Technicians.

Course Outline

Uses of Creative Works and Services
Incorporating the use of creative works in your digital marketing plan and campaigns

Explore Digital Marketing Channels
Set up your digital marketing campaign with SEO, SEM and Social Media campaigns

Target Market Research and Planning
Understanding your target consumer and the message to craft

Campaign Optimisation Techniques
Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results
Measure campaign successes with Google Analytics

Campaign Execution and Planning
Plan and execute a marketing campaign

*For the course fee, prices are based on 95% subsidies and subsidised prices may vary for every individual. Non-company sponsored individuals are eligible to use their SkillsFuture credits as well as PSEA.

Available Course Sessions

Please click here to stay updated on upcoming sessions.


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Trainer Profile

Moses Simon

A Digital Psychologist with over 10 years of career success. Former Project Trainer with Facebook APAC (Advertising Optimisation SMB)
*Subject to trainer's availability