Digital Marketing


Course introduction

In the digital age, consumers hold all the power. With the click of a button, they can choose what they want to see, hear, or engage with. It’s easy for your brand to get dismissed as traditional forms of marketing become less effective. Whether you’re new to marketing, a senior marketing manager, or a C-level executive, you’ll need to attend courses on digital marketing skills to learn how you can make your business thrive here in Singapore or even in today’s global economy.

Custom-made for entry-level digital marketers, this two-day interactive Mastering Digital Marketing course by MDC here in Singapore sets the foundations of digital marketing. Participants will be introduced to various organic and paid digital marketing practices and learn to plan, execute, track, and measure different marketing campaigns (paid search, social media, and SEO) to take charge of their company’s digital presence.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • develop a successful digital marketing strategy and align it with their business objectives and KPI
  • navigate the world of paid advertising
  • use social media to reach their customers
  • leverage SEO and content marketing to increase their Internet visibility and profit
  • Measure the impact and ROI of their digital marketing campaigns

Target Audience

Junior marketing executives, junior digital marketing managers, marketing managers, marketing directors, digital marketing managers, digital marketing directors, brand managers, media leads, etc.

Course Outline

Learning Objectives 1.0 

  • Digital Marketing Fundamentals
  • Data-Driven Digital Marketing
  • Digital Marketing Objectives and KPI-setting
  • Digital Marketing Landscape

Learning Objectives 2.0
  • Social Media: Organic and Paid
  • Choosing the Right Social Media Platforms
  • Setting Social Media Advertising Budget 

Learning Objectives 3.0 
  • SEO and Content Marketing
  • Content Creation for SEO 
  • Link Building
  • Link Building with Content Marketing

Learning Objectives 4.0
  • Paid Search
  • Ways to Use Paid Search
  • How Paid Search Works
  • Keyword Match Types
  • Google Ads Strategy

Learning Objectives 5.0
  • Measure and Improve Your Digital Marketing ROI 
  • Digital Analytics Tools
  • Using Google Analytics
  • Digital Marketing ROI Metrics
  • Measure ROI for Digital Marketing Tactics
  • Improve Digital Marketing ROI

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Andrew Chow

Andrew Chow is a Social Media Strategist in Singapore. Andrew has spoken in many conferences to business leaders of South East Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI).

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook "Romancing the Media" has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 230 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.