Digital Marketing


Course introduction

This programme is designed to provide individuals with the knowledge and practical skills to implement a digital marketing plan. This 2-Days, interactive training event is tailored to combine the fundamentals of marketing and its digital application using digital marketing tools to leverage and apply in the workplace.

Course Benefits

Upon completion of this workshop, participants will be able to;

  • The introduction of the digital marketing landscape
  • The impact of digital marketing and its evolution in our workplace
  • The various forms of the digital marketing mix and its application
  • The ability to assess the effectiveness of a website
  • The usage of social media marketing platform
  • Ability to leverage marketing tools of Facebook and LinkedIn
  • The basics of SEO, application and analytics
  • Understand the techniques of email marketing, content marketing and video marketing
  • Gain the knowledge to craft and implement an effective digital marketing plan

Target Audience

Supervisors, Team Leaders, General Managers, Business Owners, Social Media and Website Managers, Corporate Communications, Marketing and PR Professionals.

Course Outline

Module 1: Introduction

  • Getting started
  • Training objectives
  • Learning outcomes
Module 2: The impact of Digital Marketing
  • The digital landscape and its dominance
  • Digital evolution
  • Positive vs Negative
Module 3: Digital Marketing Mix
  • Types of channels
  • Online vs Offline
  • Importance of the right selection
Module 4: Websites
  • The importance of websites
  • Do’s & Don’ts of a website
  • Benefits of a website
Module 5: Fundamentals of social media marketing
  • What’s is social media marketing?
  • Types of social media networks
  • Invest in the right channels
  • Social listening
  • Paid advertisement
Module 6: Facebook
  • Understand how Facebook works
  • Building your Facebook page
  • Build your audience
  • Facebook posts
  • Engage your audience
  • Promote your business on Facebook
  • Understanding Facebook insights
Module 7: LinkedIn
  • Building a LinkedIn strategy
  • Engaging your audience
  • Creating a dynamic page
Module 8: SEO
  • Fundamentals of SEO
  • Organic and Inorganic search
  • Keyword strategies
  • Analytics basics
Module 9: Email Marketing
  • Database marketing
  • Tools of email marketing
  • Data analysis and consumer insights
Module 10: Content Marketing
  • Importance of content marketing
  • Content management
  • Customer journey
  • Optimise brand stories
Module 11: Video Marketing
  • Benefits of video marketing
  • What makes a great video
  • Top tips for content within the video
  • Wrap up
  • Lesson learned
  • Action plan

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

Andrew Chow

Andrew Chow is a Social Media Strategist in Singapore. Andrew has spoken in many conferences to business leaders of South East Asia and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought leadership make him a frequently sought-after keynote speaker. Andrew also won many positive feedbacks from business association like Singapore National Employers Federation (SNEF) and Singapore Chinese Chamber of Commerce (SCCCI).

From his early days as a young researcher in the civil service, Andrew had experiences in various industries like MICE, Brand Management, Training and Personalised services like Dating Agency. His ebook "Romancing the Media" has helped many Small Medium Enterprises to master the art of engaging the media for publicity to bring their business to the next level.

Andrew had more than 230 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.

Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew is fondly called "ideasandrew" in all his social media connections. He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member in the Asia Professional Speakers - Singapore (APSS) and also serve as a Committee Member.