Digital Measurement Masterclass

Marketing Institute of Singapore - Executive Development


Course introduction

Digital Measurement Framework
Introduction to the Google Merchandise Store Demo Account
Platform Components & Data Model
Core Analysis Techniques
Goals & E-Commerce Tracking
Multi-Channel Funnels (MCF) & Conversion Attribution
Tracking & Optimizing Marketing Campaigns
CRO and E-commerce Campaign Optimization
Importing, Cleaning & Filtering Data
Custom Reporting & Dashboarding
 



Course Outline



Digital Measurement Framework
Introduction to the Google Merchandise Store Demo Account
Platform Components & Data Model
Core Analysis Techniques
Goals & E-Commerce Tracking
Multi-Channel Funnels (MCF) & Conversion Attribution
Tracking & Optimizing Marketing Campaigns
CRO and E-commerce Campaign Optimization
Importing, Cleaning & Filtering Data
Custom Reporting & Dashboarding
 



Available Course Sessions


Please click here to stay updated on upcoming sessions.



Trainer Profile


Ivan Wong

Ivan Wong is the Senior Trainer at eAcademy Asia, a premier training and development academy for Asia's professional talents. He has over 10 years of experience in web analytics, Search Engine Marketing, business consulting and operations management. He was recently Head of Search & Operations at DGM Asia based in Singapore and was previously Head of Search at Maple Commerce Ptd Ltd. Ivan has also held senior positions in Web Analytics Asia and Hewlett-Packard Asia. He is a respected search marketing professional and has deep consulting and operations experience across organic, display, paid search, analytics, PR and social media - with the ability to integrate these channels against broader media strategies to deliver against clients' business goals. Ivan is a Qualified Google Adwords and Google Analytics individual.

Eu Gene Ang is the Director and Principal Trainer of eAcademy Asia Pte Ltd, a premier training and development academy for Asia's professional talents. Eu Gene also founded and managed ClickMedia Pte Ltd, a finalist in Marketing Magazine's Digital Agency of the Year 2011 award in Singapore, a digital agency to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, among others. Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. He specialises in digital strategy, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics.



 

Top