The interactive workshop will also provide useful tips on how to establish and enhance an organisation's responsiveness to the media and how to maintain good relations with media representatives and organisations.
Econsultancy: Content Marketing for Web, Mobile & Social Media
A 2-day course covering the principles of content marketing for online and mobile channels and a practical approach to develop a sustainable content marketing strategy.
Intensive 2-day course covering world-class frameworks, templates and case studies
In the 'present day' business environment, the 'old school' rules of marketing don't seem to apply anymore. Paradigms are being shattered daily, in every aspect of our lives, professional and social lifestyle choices.
Neuromarketing Bootcamp - Activating the 'Buy Mode' in Customer's Brain
In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real marketing stories & entertaining examples)
This is a great place to start understanding the impact of social media like Facebook, Instagram, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.
This course offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment.
People have learnt to avoid the massive amount of content launched into their digital orbit - screening out a nonstop barrage of sales messages. How can Content Marketing effectively engage and build trust with people online?
Understand loyalty program options to grow customer share of wallet
Develop loyalty strategy that rewards your best customers
Cultivate loyal customers, reduce customer attrition, improve profitability and strengthen customer relationsh
Google Partner Academy - AdWords Advanced Display & Certification
This 2-day Google AdWords Advanced Display course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advanced exam (part of the requirements to obtain the full certification in Google AdWords).
Data analytics is becoming increasingly important for marketers. Whether it's reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
Ignorance of the law is no defence. You do not need to have legal knowledge to attend this course. This course provides participants with a working knowledge of business laws so that they can conduct their business effectively within the laws.
Advanced Marketing Strategies - Driving Business Growth & Sustainability
Radical changes in the market place pose great challenges to businesses performance. With product-markets maturing in the competitive landscape, customers' expectations for superior value from the goods and services escalating, and technological changes
Do you use charts and figures to persuade and communicate with your audience? Effective executives, managers and communicators need to know how to present with charts and figures to inform, engage and persuade their audience more effectively.
This course will enable participants to answer the following questions for their business:
Why are brands (market-based) assets?
How should one build and leverage brands to enhance profitability?
How should companies manage brand portfolios?
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.
Econsultancy: Fast Track Digital Marketing Training
This 3-day digital university gives you a complete overview of digital marketing disciplines, and brings you up-to-date fast in the digital landscape.
Intensive course covering a complete overview of digital marketing
Understand the digital marketing
No-Cost & Low-Cost Marketing Techniques to Maximise Sales
A practical course that focuses on marketing successfully while keeping your wallet happy. It proves that with the right tools and unconventional know-hows, customers and sales can still happen even if one has to work with a low or no budget.