Google Partner Academy - AdWords Advanced Display & Certification
This 2-day Google AdWords Advanced Display course is a comprehensive course covering topics in display and video advertising, and leads to the Display Advanced exam (part of the requirements to obtain the full certification in Google AdWords).
This course will enable participants to answer the following questions for their business:
Why are brands (market-based) assets?
How should one build and leverage brands to enhance profitability?
How should companies manage brand portfolios?
The interactive workshop will also provide useful tips on how to establish and enhance an organisation's responsiveness to the media and how to maintain good relations with media representatives and organisations.
Get Compliant and Stay Compliant with the Singapore Personal Data Protection Act (PDPA) (2 days course)
A non-legal overview of the Singapore Personal Data Protection Act, covering organisational obligations to ensure compliance, new consumer rights to protection and access to their personal data and practical tips on how to Get Compliant and Stay Compliant
This course offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment.
In the 'present day' business environment, the 'old school' rules of marketing don't seem to apply anymore. Paradigms are being shattered daily, in every aspect of our lives, professional and social lifestyle choices.
Developing a recognized brand and corporate identity is the goal of most businesses. To become a household name, businesses need to develop a brand management strategy that will increase customer loyalty, competitive advantage, and profitability.
Neuromarketing Bootcamp - Activating the 'Buy Mode' in Customer's Brain
In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real marketing stories & entertaining examples)
No-Cost & Low-Cost Marketing Techniques to Maximise Sales
A practical course that focuses on marketing successfully while keeping your wallet happy. It proves that with the right tools and unconventional know-hows, customers and sales can still happen even if one has to work with a low or no budget.
Econsultancy: Artificial Intelligence for Marketing
This course will provide a practical guide on Artificial Intelligence for Marketing for the layman, to help you understand how it can be used to impact and improve your marketing activities, and provide you with the grounding to improve your career prospe
People have learnt to avoid the massive amount of content launched into their digital orbit - screening out a nonstop barrage of sales messages. How can Content Marketing effectively engage and build trust with people online?
Data analytics is becoming increasingly important for marketers. Whether it's reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
This is a great place to start understanding the impact of social media like Facebook, Instagram, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.