Econsultancy: Artificial Intelligence for Marketing
This course will provide a practical guide on Artificial Intelligence for Marketing for the layman, to help you understand how it can be used to impact and improve your marketing activities, and provide you with the grounding to improve your career prospe
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.
Google AdWords Advanced Search Advertising & Certification
This 2-day Google AdWords Advanced Search Advertising course will introduce you to the setting up and best practices for Google Search campaigns, and leads to the Search Advertising exam (part of the requirements to obtain the official certification in Ad
Fast-Moving Consumer Goods are high volume items that, done right, fly off the shelves. With global packaging sales estimated to reach $1 trillion in 2018, good packaging design will be highly sought after.
This module will train participants in desig
This is a great place to start understanding the impact of social media like Facebook, Instagram, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.
Data analytics is becoming increasingly important for marketers. Whether it's reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
This course offers a strategic framework on developing a social media advocacy program. The key principles presented in the framework can be customised to the needs of any brand or organisation for deployment.
This short course teaches the effectiveness of a good layout design through principles of design, information flow, typography, and grid systems. Layout design is an essential skill in creating a variety of print collaterals and commercial artworks such a
This course will equip marketing & design professionals with the management skills to effectively lead design teams and multiple projects. Learn how to manage the design process and see projects through to production.
Grasp the essentials of dealing wi
People have learnt to avoid the massive amount of content launched into their digital orbit - screening out a nonstop barrage of sales messages. How can Content Marketing effectively engage and build trust with people online?
No-Cost & Low-Cost Marketing Techniques to Maximise Sales
A practical course that focuses on marketing successfully while keeping your wallet happy. It proves that with the right tools and unconventional know-hows, customers and sales can still happen even if one has to work with a low or no budget.
Neuromarketing Bootcamp - Activating the 'Buy Mode' in Customer's Brain
In this course, there is no complicated "brain stuff". Instead you'll get 2 power-packed days of neuro-marketing goodies with everything broken down into easy-to-understand ideas and strategies (backed by real marketing stories & entertaining examples)
Understand loyalty program options to grow customer share of wallet
Develop loyalty strategy that rewards your best customers
Cultivate loyal customers, reduce customer attrition, improve profitability and strengthen customer relationsh
In a crowded market, impactful advertising can make or break a company. Effective copywriting can raise your brand profile and connect you with your target audience.
This module introduces participants to the elements of copywriting and how to express
This 2.5-day course takes you through the process of identifying the different types of restaurant concepts and their intrinsic operational characteristics via the development of comprehensive matrix charts.
Skillsfuture Credit, Skills Development Fund, Work...
Advanced Marketing Strategies - Driving Business Growth & Sustainability
Radical changes in the market place pose great challenges to businesses performance. With product-markets maturing in the competitive landscape, customers' expectations for superior value from the goods and services escalating, and technological changes