This course equips participants with the skills to create impactful content marketing strategies to engage targeted audiences effectively. Learn the principles of storytelling, storyboard development, and content delivery. Explore evolving content preferences, brand-specific messaging, and content attributes to align with marketing objectives. Participants will also gain insights into collaborating with content creators and stakeholders to produce engaging content for a global audience.

https://pd.mediaacademy.sg/bsm/cms-crse

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Course Pre-Requisites

 - Understand potential customers' evolving preferences of content types, styles, and modes of delivery
- Understand the principles of storytelling
- Understand the process of developing storyboards
- Understand the modes of content delivery for marketing
- Understand the content delivery parameters for marketing
- Differentiate use cases for specific types of content for content marketing
- Develop brand-specific plans for content marketing
- Define brand-specific messaging to guide the storyboarding of content
- Conceptualise content ideas to meet marketing objectives
- Map out storyboards as part of a content marketing strategy
- Identify content requirements based on evaluation of customers and potential customer preferences
- Determine content attributes and delivery parameters for content marketing of specific brands
- Network with content creators and influence content creators to develop new projects for the organisation
- Collaborate with designers, researchers, product managers, product marketers, and engineers to develop content for a global customer

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Target Audience

Business Owner, Advertising/Media/Public Relations Specialist, Content Creator, Marketing Executive

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Course Outline

Full Fee: 1,575.05*

Subsidised Fees for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders. T&C apply.
- Fee after SkillsFuture Funding (Baseline): S$472.52*
- Fee after SkillsFuture Mid-Career Enhanced Subsidy: S$183.52*
- Fee afer SkillsFuture Enhanced Training Support for SMEs: S$183.52*

*Fee includes GST

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Available Course Sessions

Please click here to stay updated on upcoming sessions.

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Trainer Profile

Singapore Media Academy Trainer

SMA trainers bring a wealth of experience as active practitioners of their craft; they are either Mediacorp employees or professionals in the media sector.

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