Diploma in Digital Marketing (Part-Time)

Provided by Kaplan Higher Education Academy


Awarded by Kaplan Higher Education Academy

Course introduction


The Diploma programme consists of 8 subjects and may be completed in 8 months.

  • Principles of Management (PMGT)
  • Advertising and Public Relations (APR)
  • Data Analytics and Decision Science (DADS)
  • Introduction to Media Studies (IMS)
  • Graphic Design in a Digital Age (GDDA)
  • Visual Storytelling in a Digital Age (VSDA)
  • New Media and Social Networks (NMSN)
  • Principles of Marketing (PMKT)

Curriculum Overview

Programme Structure

Delivery Method
The programme can be completed in 8 months and taught over 4 terms of 8 weeks with each term covering 2 units. Each unit of this part-time programme will be delivered over an 8-week cycle and is timetabled to include assessment, consultation, technology integrated learning and 22 contact hours*.
*Please take note that the full duration of each unit as timetabled stands at 28 hours.

Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Entry Requirements

Entry Requirements
Academic Level:

  • Kaplan Foundation Diploma; or
  • Mature candidates (30 years old or older with 8 years of work experience); or
  • GCE A-Level; or
  • Other private or foreign qualifications will be assessed on a case-by-case basis
GCE O-Level/NITEC/Higher NITEC holders can gain entry to the Diploma programmes after completing the Kaplan Foundation Diploma.
Students who do not meet the entry requirements may contact our Programme Consultants on the alternative programmes available.

English Language Requirement:
  • GCE O-Level English (Grade 1 to 7) or equivalent; or
  • Kaplan English Placement Test

Fees & Funding

Tuition Fees
The total fee covers lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Diploma/Advanced Diploma (if earned) and transcript.

  • Programme Fee:
    • Installment 1: S$1,430
    • Installment 2: S$1,430
    • Installment 3: S$1,218.25
    • Installment 4: S$1,218.25
      Total Fees: S$5,296.50
  • Receive S$200 referral bursary when you recommend your friend to join our diploma programme. T&Cs apply.
Non-Tuition Fees
Non-refundable application fees are as follows:
  • Application Fee: S$85.60
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 30 December 2020. For more information about the programme, please contact our programme consultant.