Bachelor of Arts (Hons) Fashion Communication and Promotion

Provided by Management Development Institute of Singapore (MDIS)

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Awarded by Teesside University, UK


Course introduction

Introduction


The overall aims of the programme are to:

  • Provide a progressive education in Fashion Communication that focuses on experimental and creative approaches for the development of contemporary and original fashion media and communication solutions
  • Enable students to develop a creative and critical approach within a design-led environment with a focus on innovative imagemaking, fashion writing, photography, fashion illustration and fashion marketing and promotion with an awareness of emerging technology
  • Enable students to acquire and develop knowledge and expertise in the application of specialist skills, techniques, processes and technologies relating to the fashion communication and promotion.
  • Prepare students with the knowledge and understanding to establish themselves within a local, regional, national and international profile within their chosen fashion specialist field of creative fashion communication such as fashion branding, fashion journalism fashion marketing, fashion media or fashion film
  • Enable students to evaluate fashion media and its constituent aspects of research, design, development, innovation, production and styling within cultural and professional contexts to inform their practice and develop their critical abilities
  • Encourage the development of independent thinking and judgement and apply them to critical, creative, and professional practices Engage in work related experiences and industry placements promoting employability and career readiness for working in fashion and the related businesses within the fashion industry



Curriculum Overview


Programme Structure


Year 1 / Level 4

Fashion and Textile Cultures
Professional Skills for Fashion and Textiles
Introduction to Fashion Management
Foundations of Marketing
The Relationships of Buying and Selling
Storytelling

 
Year 2 / Level 5

Fashion and Textile Futures
Digital Marketing
Brand Marketing
Fashion and Textiles Enterprise
Fashion PR, Marketing and Media
The Fashion Project
 

Year 3 / Level 6

Digital Marketing in Practice
Professional Practice: The Fashion Industry
Social Enterprise
Major Project: Planning, Analysis, Synthesis
Fashion Communication Project



Entry Requirements


Entry Requirements

All applicants must be of age 17 and above, and must obtain one of the following requirements:

For Year 1 / Level 4 Entry

3 GCE ‘A’ Levels with grade CCC OR 2 GCE “A” Levels with grade AA or equivalent (96 - 112 tariff points) OR
International Foundation Diploma in Fashion Design and Marketing awarded by MDIS OR
International Foundation Diploma in Science, Technology, Engineering, Mathematics and Art (STEMA) awarded by MDIS OR
Relevant qualifications awarded by other Private Education Institutions (PEIs) or recognised Higher Education providers in Fashion-and/or-Marketing-related disciplines, (which are deemed by the University to be suitable as pathway programmes for entry onto the Level 4 / Year 1 of the University course) with an entry requirement of 10 years of formal education
 

For Year 2 / Level 5 Entry

MDIS Higher Diploma in Fashion Design and Marketing or Higher Diploma in Fashion Marketing and Communication for Level 5 / Year 2 entry OR
Fashion-related qualifications awarded by other Private Education Institutions (PEIs) with an entry requirement of 12 years of formal education OR
Higher National Certificate (HNC) in Fashion-and/or-Marketing related disciplines OR
Fashion related polytechnic diplomas for entry to stage 2 or stage 3 dependent upon diploma content in relation to the degree
 

For Year 3 / Level 6 Entry

Relevant polytechnic diplomas in Fashion-and/or-marketing-related disciplines, (which are deemed by the University to be equivalent to Level 4 / Year 1 AND Level 5 / Year 2 of the University course) with a pass grade  OR
Relevant overseas polytechnic diplomas in Fashion-and/or-Marketing-related disciplines, (which are deemed by the University to be equivalent to Level 4 / Year 1 AND Level 5 / Year 2 of the University course) with an entry requirement of 10 years of formal education OR
Higher National Diploma (HND) in Fashion-and/or-Marketing-related disciplines OR
Relevant PEI qualification in Fashion-and/or-Marketing-related disciplines (which are deemed by the University to be equivalent to Level 4 / Year 1 AND Level 5 / Year 2 of the University course) with entry requirement of 12 years of formal education

Note: All applications are subjected to University's approval.


English Language Requirements

Applicants are required to possess one of the following:

Possess a minimum C6 grade in English at GCE ‘O’ Level  OR
IELTS 6.0 (with no elements lower than 5.5) OR
MDIS Professional Certificate in English (PCIE) OR
Pearson PTE 56 (no element lower than 51) OR
Cambridge English Test Advanced - 169 (no element below 162) OR
Pass MDIS English Placement Test OR
Letter from College / University clearly stating the Medium of Instruction of the highest qualification to be English OR
Equivalent



Duration & Intake


Programme Duration


Full-time
Year 1 Entry: 27 months
Year 2 Entry: 18 months
Year 3 Entry: 9 months

Part-time
Year 1 Entry: 36 months
Year 2 Entry: 24 months
Year 3 Entry: 12 months



Fees & Funding


Fees & Structure (Local)

Full-time / Part-time
 Duration & Structure  Tuition Fees  Non-tuition Fees
Year 1   S$45,475.00  S$700.00 - S$1,900.00
Year 2   S$30,495.00
Year 3   S$12,840.00
Application fees: S$160.50

Fees & Structure (International)
Full-time
 Duration & Structure  Tuition Fees  Non-tuition Fees
Year 1 (27 Months)  S$48,150.00  S$2,600.00 - S$4,200.00
Year 2 (18 Months)  S$32,100.00
Year 3 (9 Months)  S$13,910.00
Application fees: S$481.50

Note:
# All application fees are non-refundable.
# All fees quoted are inclusive of GST.
# Local: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance and fee protection scheme.
   Non-tuition fees for part-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop and fee protection scheme.
# International: Non-tuition fees for full-time programmes include MDIS membership entrance fee, membership subscription fees, MDIS experience workshop, academic writing workshop, medical insurance, medical examination and administrative fee.
# Non-tuition fees for international students may vary.
# Non-tuition fees are non-refundable, refer to MDIS refund policy for more details.
 

 

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