Bachelor of Communication in Strategic Communication and Marketing (Double Major)

Provided by Kaplan Higher Education Academy

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Awarded by Murdoch University


Course introduction

Introduction


Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.

To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.

In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.

Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.

Students have the option to enrol for either Single or Double Majors.
 



Curriculum Overview


Programme Structure


Core Units
Strategic Communication
Communication Research
Specialist Communication
Content Creation
Public Relations in Society
Communication Strategy and Planning
Issues and Crisis Management
Campaign Management
Web Analytics
Web Design
Building Enterprise Skills
Consulting and Freelancing

Marketing
Marketing Research and Analysis
Services, Relationship and Retail Marketing
Consumer Behaviour
Cross Cultural Marketing
Strategic Marketing
Business Analytics
Digital and Social Media Marketing

Students are required to complete the following common units:

  • Career Learning: Managing Your Career —  exempted for 3-year Polytechnic Diploma holders; subject to University’s approval
  • Building Enterprise Skills OR Consulting and Freelancing
Applicants may be required to complete general elective units to fulfil the required credit points.

Year 1 Unit Outline — exempted for private Diploma and Polytechnic Diploma holders subject to the University’s approval

The Year 1 unit outline can be found in the Murdoch University handbook: http://handbook.murdoch.edu.au/
 



Entry Requirements


Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme. The programme can be completed in 16 months instead of 28 months and applicants have the option to enrol for either Single or Double Majors.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:

  • Polytechnic Diploma
  • Kaplan Diploma
  • Private Diploma, Advanced Diploma, ACCA or other equivalent qualifications will be assessed on a case-by-case basis.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge. In all cases, the final decision on admission to the programme rests with the University.

English Requirement
  • Successful completion of a recognised approved Diploma qualification or higher, where the language of instruction was English, can be considered.
  • International students are required to meet the University’s English language requirement. Click here for more information.



Duration & Intake


Programme Duration



Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment Methods
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.
 



Fees & Funding


Tuition Fees
The total fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR (PT)

  • Programme Fee:
    • S$20,287.20 (12 units, Single Major*) payable in 4 instalments
    • S$28,194.50 (17 units, Double Major with exemption) payable in 5 instalments
    • S$28,248.00 (18 units, Double Major) payable in 5 instalments
      (Nett course fee listed above = Tuition fee of S$29,853.00 minus Education Grant of S$1,605**)
  • Receive S$400 referral fee when you recommend your friend to enrol in the Degree programme. T&Cs apply.
*Single Major refers to the Bachelor of Communication in Strategic Communication Degree.
**The Education Grant and amount specified is exclusive to this programme and not transferable to another programme. T&Cs apply.

Education Loan
Choice of flexible repayment schemes available to suit your needs
  • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
  • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
Flexible repayment tenure of up to 8 years
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. T&C apply, subject to bank’s approval.

Non-Tuition Fees
Non-refundable application fees are as follows:
For Singaporean/PR
  • Application Fee: S$192.60
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subject to change annually. The fees above have been updated and are accurate as of 10 October 2020. For more information about the programme, please contact our course consultant.
 

 

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