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Diploma in Digital Marketing

Provided by: Kaplan Higher Education Academy
Awarded by: Kaplan

Course Introduction

The Diploma in Digital Marketing programme consists of 8 modules and may be completed in 8 months. It aims to prepare students to analyse conditions of business operations and its environment, which are generally volatile and subjected to significant technological disruptions. Students will experience building marketing solutions and creating digital content as means of progressing business objectives and meeting key performance indicators. Furthermore, students should be able to critically read, write, research materials and think analytically upon successful completion of the programme.
 

Curriculum Overview

INTAKES
There are 3 intakes per year.
Commencement
  • April
  • August
  • December
    Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size
  • Minimum class size: 20 students
    Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Area of Studies

Core Modules
The Diploma programme consists of 8 modules. The following modules are covered in the programme:
  • Advertising and Public Relations
  • Data Analytics and Decision Science
  • Graphic Design in a Digital Age
  • Introduction to Media Studies
  • New Media and Social Networks
  • Principles of Management
  • Principles of Marketing
  • Visual Storytelling in a Digital Age

Entry Requirements

Academic Requirements
  • Kaplan Foundation Diploma; OR
  • Minimum 1 GCE A-Level pass; OR
  • Other private or foreign qualifications will be assessed on a case-by-case basis (based on the equivalence to the GCE A-Level); OR
  • Mature candidates (30 years old and above, with a minimum of 8 years of work experience)
English Language Requirements
  • At least C6 in GCE O-Level English or equivalent

Fees & Funding

Tuition Fee
The total tuition fee covers registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Diploma (if earned) and e-transcript.
S$5,951.40 payable in 4 instalments 
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
 
Non-Refundable Application Fee
S$130.80
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
 
Student Development Fee
S$163.50*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
 
GST
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
 
Education Loan
Choice of flexible repayment schemes available to suit your needs:
  • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
  • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Flexible repayment tenure of up to 8 years.

 

Study Mode & Duration

Assessment
Each module is assessed by any combination of continuous assessments, examinations, presentations, projects or written assignments. Assessment methods may vary according to individual module requirements.
 
Delivery Mode
Part-time & Full-time
Blended learning, which is a combination of face-to-face teaching and online learning, has been introduced to the Diploma programme to improve your learning experience.
Each Kaplan Diploma programme consists of 8 modules that may be completed in a minimum of 8 months over 4 terms. Each module is timetabled to include face-to-face contact hours and supplemented with online lessons. Materials are made available via real-time online learning and on-demand self-directed learning.
Please check with your respective programme consultant for details.
 
Duration
  • 8 months
Maximum allowed candidature period
  • 16 months
    If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

 
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