The programme is aimed at students who wish to follow a career in business and management and progression for further study.
The Advanced Diploma in Business (Mandarin) is designed to introduce students to a wide range of business disciplines at a higher level of study, further develop and impart student’s skills and knowledge in Business Strategy, Enterprise Development and management.
The program includes aspects of finance, Business Strategy, International Business, Entrepreneurship, International Marketing and management to facilitate an understanding of the role of business in today’s commercial world. This course is conducted in Mandarin.
The Advanced Diploma in Business (Mandarin) consists of 16 modules.
商业管理高级大专文凭包含16个科目。
Delivery Method ：Lectures, group discussions, presentation, case studies.
教学方式：讲座，小组讨论，演讲，案例研究，实地考察等。
Each module is assessed by means of examination and written assignment. The assessment weightage is fixed at 50% for examination and 50% for written assignment for all modules.
所有模块都通过考试和书面作业进行评估。其中占考试50％,书面作业50％。
Module 1 Accounting 会计学
Through course study, students would be able to understand the position, role and the ‘accounting value’ of the accounting system. To achieve this value, the system should accept the changes, the accountant should have the quality and capacity. This module introduces students to basic knowledge of accounting fundamentals and basic analytical skills in a practical environment. , Key topics include an introduction to concepts and principles of accounting, Accounting Statement, Organisation and ethics of accounting, Fixed Assets, Liabilities, Equity, mathematics, etc.
通过本模块课程学习，学生将能够理解会计的地位，作用和“会计价值”。 为了达到这个价值，系统应该接受的变化，会计师应该具备的素质和能力。模块为学生提供了在实际环境中会计基础知识和基本分析技能等。主要内容包括会计概念与原理，会计报表，会计组织与伦理，固定资产，负债，股权，会计数学等。
Module 2 Principles of Management 管理学
This module explores the underpinning theories relating to modern management and examines their application of these to today’s businesses. It covers theory and applications relating to context of management, analysis of internal and external environment, planning and organising, management types, decision-making, organisation structures, evolution and changes, leading and controlling, leadership styles, managing and influencing others, motivation, control activities and performance measurement, international management and current issues.
本模块探讨与现代管理有关的基础理论，并考察它们在当今企业中的应用。 它涵盖了与管理背景，内部和外部环境分析，规划和组织，管理类型，决策，组织结构，演变和变化，领导和控制，领导风格，管理和影响他人，动机， 控制活动和绩效评估，国际管理和当前问题。
Module 3 Marketing 市场营销
This module provides students with an understanding of the fundamental principles of marketing and the marketing process in modern organisations. It explores theoretical tools and techniques for analysing major marketing strategies, issues and challenges. Key topics include an analysis of the marketing environment, consumer behaviour, segmentation and positioning, marketing research, marketing mix, services marketing, Internet and social media marketing, marketing strategy and issues in marketing.
本模块为学生提供对现代组织营销和营销过程的基本原理的理解。它探讨分析主要营销策略，问题和挑战的理论工具和技术。主要议题包括营销环境，消费者行为，细分和定位，市场调研，营销组合，服务营销，互联网和社交媒体营销，营销策略和市场营销问题的分析。
Module 4 Economics 经济学
This module introduces students to key economic principles and concepts as they apply to the business environment. It examines the effect of supply, demand and price elasticity on market position and competition and also analyses the impact of economic policies on businesses. Key topics include an introduction to economics and the business environment, supply and demand concepts, market structure and the competitive environment and macroeconomics concepts such as fiscal and monetary policy and economic growth, exchange rates, inflation, unemployment and globalisation.statistics, etc..
本单元向学生介绍适用于商业环境的关键经济原则和概念。 它考察了供给，需求和价格弹性对市场地位和竞争的影响，并分析了经济政策对企业的影响。 主要议题包括经济和商业环境介绍，供需概念，市场结构和竞争环境以及宏观经济学概念，如财政和货币政策与经济增长，汇率，通货膨胀，失业和全球化，统计等。
Module 5 Customer Service Management 客户服务管理
This module examines the growing uncertainty, increasing competition, and rising client demands on companies around the globe to provide exceptional service and create unprecedented customer value. To achieve this type of breakthrough value, businesses must understand the interrelated behavior and needs of their three key constituencies – clients, employees and investors.
Key topics include an introduction to Customer Service Communication skills, Understand customer retention ,Managing upset and difficult customers ,Measuring customer service and satisfaction, etc.
该模块让学生了解日益增长的激烈竞争以及全球各地公司不断增长的客户需求，以提供卓越的服务并创造前所未有的客户价值重要性。 要实现这种突破性客户价值，企业必须了解其三大关键客户 – 客户，员工和投资者的相互关联的行为和需求。主要介绍课题包括客户服务沟通技巧，管理保留客户，理解客户投诉，提高客户的满意度和忠诚度等。
Module 6 Human Resource Management 人力资源管理
This module is to enable students to have an insight of HRM, its application and development so as to improve its theoretical level and operational skills. Through the introduction of HRM theories and application, to realize the objective as well as work efficiency of their workforce, in an organization.
Key topics include an introduction to HR Management and job analysis, Human resource planning, Employee utilization and care，Performance management, Contemporary human resource management challenges ,etc.
本模块旨在让学生对人力资源管理及其应用和发展有深入的了解，从而提高其理论水平和操作技能。 通过引入人力资源管理理论和应用，在一个组织中实现其员工队伍的目标和工作效率。主要内容包括人力资源管理与职位分析，人力资源规划，员工利用与关怀，绩效管理，当代人力资源管理挑战等。
Module 7 International Trade and Practice 国际贸易实务
This subject of study will enable students to have an in-depth understanding, through theoretical studies, of international trade, its characteristics, development as well as an in-sight of the emergence of MNCs. Most importantly, the proper understanding on the operations of the terms used in international business transactions.
Key topics include an introduction to Overview of International Trade ,The Characteristics of International Trade, The International Modes of Payment, Insurance in the International Trade, International Shipping and Shipping Documents, etc.
本模块学生将通过理论研究，深入理解国际贸易特点，发展以及跨国公司的出现。 最重要的是正确理解国际商业交易中的国际贸易术语。
主要议题包括国际贸易概述，国际贸易特点，国际支付模式，国际贸易保险，国际海运和海运文件等。
Module 8 Finance 财务管理
This unit is designed to help students understand the company financial director’s roles and responsibilities. At the same time to study all the relevant financial analysis and financial decision-making process used by the basic concepts, principles and tools. Through the course study, students would be able to have a comprehensive understanding of the basic concepts and principles of corporate finance, and methods of financial decision-making
Combination of the financial management theory with business practice, to grasp modern financial development trend.
Key topics include an introduction to Financial Management Environment, Financial Forecasting and Planning, Working capital management, Profit distribution decision, Corporate Financial Analysis, etc.
本模块旨在帮助学生理解公司财务总监的角色和责任。 同时研究所有相关的财务分析和财务决策过程所使用的基本概念，原理和工具。 通过课程学习，学生将能够全面了解公司财务的基本概念和原理以及财务决策的方法，将财务管理理论与商业实践相结合，把握现代金融发展趋势。
主要议题包括财务管理环境介绍，财务预测与计划，营运资金管理，利润分配决策，企业财务分析等。
Module 9 Business Communication 商务沟通
This module focuses on the key business communication skills necessary for the effective and efficient operations in today’s complex business environment.
It includes an introduction on communicating in today’s workplace, changes in business communication, effective writing process, Conflict Resolution, importance of effective presentation skills and interpersonal skills and professionalism at work.
本单元侧重于在当今复杂的商业环境中进行有效和高效运作所需的沟通技巧。
其中包括介绍当今工作场所的沟通，变化的商业沟通，有效的写作技巧，解决冲突，有说服力演讲技巧以及人际交往技巧和工作中的专业精神。
Module 10 Leadership 领导学
This unit is an instant and perpetual concept and has been around since early stage of our society. An interactive activity, leadership works towards to attract talents to contribute to their utmost best effort, to enable them to help to resolve what have come by to them. Leadership is, with social impact, to create for others and to lead others so as to mould a new living path, be it individual, group or corporate. Leadership is a thought to guide and influence the mindset of others.
It includes an introduction on Nature of Leadership ，Leadership behaviours, attitudes and styles，Knowledge management and learning organisation，Influencing tactics of leaders，Motivating and coaching skills ，Strategic leadership, change and social responsibility,etc.
这是一个永恒的概念，从我们社会的早期阶段就已经存在。领导努力吸引优秀人才为他们尽最大的努力作出贡献，使他们能够帮助解决他们所遇到的问题。领导力具有社会影响力，可以为他人创造并领导他人，从而塑造一条新的道路，无论是个人，团体还是企业。领导力是指导和影响他人思维的一种思想。包括领导力本质，领导行为，态度和风格，知识管理和学习组织，影响领导者的策略，激励和指导技能，战略领导力，变革和社会责任等方面的介绍。
Module 11 Business Strategy 商业战略
This module discuss about taking ‘strategic decisions’ through a thorough strategic management process to analyze the strength of businesses’ position and understanding the important external factors that may influence that position. It also covers global mindset in managing business and explains a numbers of management tools. It includes an introduction on Environmental and Industry Analysis ，SWOT Analysis，Corporate Strategy，Evaluation and Control，Organizational Structure and Control，etc.
本单元通过讨论战略管理过程来实施“战略决策”，以分析企业的实力，并了解可能影响企业的重要外部因素。 它还涵盖了商务管理的全球思维，并解释了许多管理工具。包括环境与产业分析，SWOT分析，企业战略，评估与控制，组织结构与控制等方面的介绍。
Module 12 International Business 国际商务
International business is a term used to collectively describe topics relating to the operations of firms with interests in multiple countries.
Areas of study within this topic include differences legal systems, political systems, economic policy, language, accounting standards, labour standards, living standards, environmental standards, local culture, corporate culture, foreign exchange, tariffs, import & export regulations, trade agreements, climate, education and many more.
International business by its nature is a primary determinant of international trade. One of the results on the increasing success of international business venture is globalisation.and Control.
国际商务研究的主要对象是国际企业或跨国公司,是一种跨越国界的活动.这一主题的研究领域包括不同国家法律制度，政治制度，经济政策，语言，会计准则，劳工标准，生活水平，环境标准，当地文化，企业文化，外汇，关税，进出口条例，贸易协定， 气候，教育等等。
Module 13 Electronic Commerce 电子商务
This module introduces to the students the basic concept and e-commerce and its general operations. It tells the students what is the difference between e-commerce and e-business; the different modes and markets of e-commerce. What are the legal aspects, rules and regulations, privacy and intellectual property right that concerned in e-commerce. The security and payment of e-commerce. E-retail, auction, financial, entertainment and career services in E-commerce. The role of E-commerce in Supply Chain Management will also be discuss.
本模块向学员介绍了电子商务的基本概念和一般操作。告诉学生电子商务的商业模式和市场营销。涉及电子商务的有关法律，法规，隐私和知识产权等方面。电子商务的安全和支付。电子商务中的电子零售，拍卖，金融，娱乐和职业服务。还将讨论电子商务在供应链管理中的作用。
Module 14 International Marketing 国际营销
This module promotes awareness of the challenges and opportunities facing organisations in the international marketplace and an understanding of the range of markets. To stay ahead of the competition, marketers must, therefore, be able to understand the international marketing environment and adopt appropriate strategies. This course introduces students to the field of international marketing. It focuses on managing the different cultural, economic, social, political, legal and technological environments. Students will learn how to develop strategies for overseas markets. The course also covers elements of international trade.
本模块提高学生对组织在国际市场上面临的挑战和机遇的认识以及对国际市场范围的理解。为了在竞争中保持领先地位，营销人员必须能够了解国际营销环境并采取适当的策略。本课程向学生介绍国际营销领域。它侧重于管理不同的文化，经济，社会，政治，法律和技术环境。学生将学习如何制定海外市场战略。课程还涵盖国际贸易的要素。
Module 15 Entrepreneurship 企业家
The concept of entrepreneurship has a wide range of meanings. On the one extreme an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a very small fraction of the population. On the other extreme of definition, anyone who wants to work for himself is considered to be an entrepreneur. One can define the function of the entrepreneur as one of combining various input factors in an innovative manner to generate value to the customer with the hope that this value will exceed the cost of thee input factors, thus generating superior returns that result in the creation of wealth.
Key topics include an introduction to Entrepreneurs Recognition, Addressing Legal Issues and Managing Risk,Creating Business from Opportunity, Operating for Success, etc.
企业家是一个具有很高才能的人，他们是先驱者，只占极少数人拥有企业家特征.一般管理企业者不能认为是企业家. 人们可以将企业家的功能定义为以创新的方式结合各种输入因素，为客户创造价值，这个价值将超过投入要素的成本，从而产生优越的回报，创造出财富。主要议题包括介绍对企业家认识，法律问题和风险管理，抓住机遇创造商机，成功经营等。
Module 16 Small & Medium Enterprise Development 中小企业发展
This module research SME’s existence, development and evolution feature, involving politics, management, sociology and psychology.
Through multiple study patterns such as case study, interactive discussion, communication with entrepreneur, it will help students to master SME’s current situation, management experience and development strategy.
本模块研究中小企业的生存，发展和演变特征，涉及政治，管理，社会学和心理学。
通过案例学习，互动讨论，与企业家沟通等多种学习模式，帮助学生掌握中小企业的现状，管理经验和发展策略。
Minimum Age Requirement最低年龄
24 months（Full-Time) / 16 months (Part-Time)
Full Time Intake Dates: 2nd March, 6th Apr, 18 May 2020
| Course Fees | $9900 (20% early bird discount) |
Advance Diploma in Business (Mandarin) (ADB (M))
Commences on: March, April, May July, August, September,November, December
Course Fees
12 months : $9,900
12 months : $9,900
Total Course Fees: $19,800
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