Intensive course for understanding the customer acquisition funnel, and digital marketing channels, such as SEM, SEO, PPC, social media marketing, email marketing and more. Most important, also how the digital marketing channels are applied at each step o
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.
Strategic marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objective(s) in any market situation.
Understanding the types of marketing strategies and adopting the appropriate marketing strategies will have a strong positive impact in increasing sales and profitability.
A 3-days course that gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
At the end of the course, you will learn how to use the market and consumer research, website SEO and user audit, search engine strategy and analytics assessment to build an award-winning campaign.
This course equips participants with the skills to create impactful content marketing strategies to engage targeted audiences effectively. Learn the principles of storytelling, storyboard development, and content delivery.
You will learn in-the-trenches tactics; practical skills that you can implement in your everyday digital marketing work. Plus, you get to stay on top of the trends as you learn and be ahead of others.
At the core of every business is the need to obtain, grow and retain customers. The marketing function has always been concerned with understanding and delivering value to that effect.
A savvy marketer leverages on each and every piece of material that goes out to his/her customers. Communications could be in the form of a print ad, poster, brochure, catalogue, DM or even a personal letter or e-mail blast.
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty
Organisations are increasingly leveraging on social media to either supplement or, in some cases, replace traditional media as a means to reach out to existing and potential customers.
Accounts Receivable Management and Collection Techniques
This is an intensive workshop on accounts receivable management. While sales are important, it is more crucial that the amounts sold on credit are ultimately collected on a timely basis with minimal bad debt losses.
The workshop trains participants on...
Today's managers face enormous demands and high expectations to remain flexible and focused in accomplishing goals and objective determined by the stakeholders.
Understanding Contract Interpretation & Drafting Standard Commercial Clauses
Have you ever wondered what a particular contract clause or term actually means? Why are certain clauses so commonly found in some commercial or business contracts? Being unsure on the meaning and interpretation of a contractual term or provision
It will introduce participants to best practices from a practitioner's perspective and familiarise them with the 4- stage process for planning and implementing events successfully.
Contract Law - Understanding the Concepts of a Contract
Get a thorough understanding of the principles of contract law through this interactive course taught by a well-known author of 26 law books, including the best-seller book "Contract Law". Emphasis will be placed on the terms and clauses frequently used..
This course provides a fast track understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation.
Developing Influencing Skills to Achieve Successful Outcomes
How do you get people to see things your way? How do you use influence to connect, create trust and gain support your proposals or ideas? How do you change minds and convert opponents for collaboration?
Managing Customer Complaints and Feedback - Writing with Empathy and Tact
World-class customer communications must be delivered with a heart. World-class organisations are those who know what it takes to connect with their customers, build customer loyalty, and maximise customer delight with every communication.
Content Creation (Communication Through Art For Executives)
Introduction (Part 1): Understand different platforms of communication and how to create content that best suits the particular medium. Learn to study different target audiences and demographics.
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Skills Development Fund