Strategic marketing plan is an essential business tool to drive the marketing efforts to achieve specific marketing objective(s) in any market situation.
You will learn in-the-trenches tactics; practical skills that you can implement in your everyday digital marketing work. Plus, you get to stay on top of the trends as you learn and be ahead of others.
This course will develop your ability to simplify complex data information into aesthetic forms. From Ideation to implementation, you will get to experience the design process and produce interesting visual content using graphic elements.
Essentials of Preparing & Negotiating Contract Terms
The course will equip those preparing the scope of work and pricing document with an effective solid drafting skills and appreciation of the principles of contractual interpretation
Content Creation (Communication Through Art For Executives)
Introduction (Part 1): Understand different platforms of communication and how to create content that best suits the particular medium. Learn to study different target audiences and demographics.
This 2-day course deals with landlord and tenant obligations under the law. A sound understanding of tenancy agreements can help prevent disputes and will contain terms to help protect both the landlord's and tenant's positions.
You need not have prior
Today's managers face enormous demands and high expectations to remain flexible and focused in accomplishing goals and objective determined by the stakeholders.
This course provides a fast track understanding of the digital landscape including social media marketing, search engine optimisation, email marketing, display advertising, mobile, resources and the cost of infrastructure.
This course is designed to help sales professionals and sales managers increase sales effectiveness without unnecessary moves that will cost in the long run.
Enhancing Relations Through Emotional Intelligence
This session will help you to enhance your self awareness, self regulation, self motivation, empathy and promote meaningful relationships at work , with family and friends.
Do you use charts and figures to persuade and communicate with your audience? Effective executives, managers and communicators need to know how to present with charts and figures to inform, engage and persuade their audience more effectively.
Understanding the types of marketing strategies and adopting the appropriate marketing strategies will have a strong positive impact in increasing sales and profitability.
Disruptive Trends of IoT – Blockchain & Chatbot Applications
Definition of IoT and Big Data concepts – IoT applications using digital technologies have generated an overload of data impacting business operations and decisions. Understand the need to identify relevant data sources required in business decisions.....
Speak With Confidence for Personal & Professional Success
This breakthrough session is designed to equip participants with a range of public and professional speaking techniques and skills that will create impact and get results.
A savvy marketer leverages on each and every piece of material that goes out to his/her customers. Communications could be in the form of a print ad, poster, brochure, catalogue, DM or even a personal letter or e-mail blast.
This course provides a fast track understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation.
Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty
Organisations are increasingly leveraging on social media to either supplement or, in some cases, replace traditional media as a means to reach out to existing and potential customers.
Managing Customer Complaints and Feedback - Writing with Empathy and Tact
World-class customer communications must be delivered with a heart. World-class organisations are those who know what it takes to connect with their customers, build customer loyalty, and maximise customer delight with every communication.
Contract Law - Understanding the Concepts of a Contract
Get a thorough understanding of the principles of contract law through this interactive course taught by a well-known author of 26 law books, including the best-seller book "Contract Law". Emphasis will be placed on the terms and clauses frequently used..
Strategic Market Development is a highly participative 3-day training course that will equip participants with the tools required to accurately assess and identify market development opportunities.