Course introduction

The Building A Digital Footprint For The Green Economy course is designed to delve into Green Marketing and content design and development with an emphasis on sustainability. Participants will explore content development and marketing strategies, learning how to craft compelling narratives that align with eco-friendly principles. The course covers the development of a brand persona that resonates with sustainability values and guides marketing efforts.

*This is a SkillsFuture Singapore supported (SSG) course: Enjoy up to 70% course fee funding*! Get additional support with SkillsFuture Enterprise Credit and absentee payroll on sustainability training. (refer to FAQ for more details).

Duration: 30 hours facilitation, 2 hours assessment
Language: Englis

Course Benefits

Build customer engagement – Develop brand personas that resonate with sustainability values
Manage customer needs and expectations – Draw insights from standards that govern environmental labelling principles to market products with environmental responsibility
Achieve optimal results without compromising affordability - Leverage various funding support options to maximise affordability – receive up to 70% SkillsFuture (SSG) Course Fee Funding*.
Global recognition powered by leading experts – With a wealth of experience and a strong presence across diverse industries, we excel at understanding and effectively addressing sector-specific sustainability needs. Our personnel certificates provide our customers with greater market opportunities.

Target Audience

This course is specially designed for:
Sustainability Officers
Marketing Managers
Product managers
Program managers
Strategy consultants
Environment professionals
Advertising and PR professionals

Course Outline

At the end of the course, participants will be able to:

Gather and organise information for marketing related content and collaterals
Produce creative content for marketing materials
Consult with customers to provide marketing or technical advice
Prepare marketing related content and collateral materials based on marketing plan
Organise designers and printing services for production of marketing materials

Topics to be covered in this course include:

Content development framework and content marketing work
Best practices in content marketing strategies
Key principles and mechanics of content marketing
Principles of digital marketing
Principles and methods for showing, promoting, and selling products and/or services
Principles of effective communication
Customer needs and expectations
Techniques of copywriting

Participants will learn through lectures, case studies, group exercises and discussions. There will be two methods of assessment at the end of the course comprising of a written test and a case study assessment.

Available Course Sessions

Please click here to stay updated on upcoming sessions.

Trainer Profile

TÜV SÜD PSB

About Tuv Sud

Our aim is to inspire trust in technology, enabling progress by managing technology-related risks and facilitating change. This commitment is embodied in our claim “Add value. Inspire trust.” We work progressively towards being the trusted partner of choice for safety, security and sustainability solutions, adding tangible value to our clients globally. As we look towards the future, we believe that sustainability and digitalisation will continue to shape the narrative of commerce and society.

Today, we are represented by more than 26,000 employees located across over 1,000 locations. Our community of experts is passionate about technology and is inspired by the possibilities of your business. United by the belief that technology should better people’s lives, we work alongside our customers to anticipate and capitalise on technological developments.

About Tuv Sud Academy

TÜV SÜD Academy helps people and organisations to drive business performance to levels of excellence. We provide effective global training programmes for individuals and whole organisations to support you in becoming an expert for your industry: from work safety, management systems and technical skills to high-level executive programmes. Our trainings and Personal Qualification Programs cover the entire scope of safety, security and sustainability aspects according to relevant norms and standards. A particular area of focus includes promoting training and education for young people in technical and scientific areas.

Our commitment to the environment and the society is reflected in the initiatives taken by our employees from embracing diversity to adopting environmentally friendly practices in our day-to-day operations. Through our actions, we support the achievement of the United Nations Sustainable Development Goals (SDGs) and is committed to sharing our knowledge and experience to co-design a better and more sustainable future. Our aim is to ensure the safe, secure, and sustainable global development of society and the environment.