Demand Chain Management

Provided by The Logistics Academy

Course introduction


The rapidly changing environment is calling for new concepts and business models.  This evolution has been going on for some time, and new patterns of behaviour are ever emerging.  From a logistics point of view, this implies that we are shifting focus from working in a relatively stable environment to a volatile one.  We are moving from supplier-driven mass production and mass marketing towards a consumer-driven mass customisation based on consumer insight and relationship marketing. The old model was based on low cost production of standardised products, with focus on operational efficiency.  However, the new model of today is based on strategic positioning and innovative products with a very highly perceived customer value.

In the old model, the companies were also working relatively autonomously and independent of each other in the distribution channel.  The lack of coordination and integration resulted in increased inventories, and channel consisted of ‘loose coalitions’ of companies.  The new model is based on intense information exchange, collaboration and virtual networks.  In these networks, links are being developed to consist of companies who have decided to work in close partnerships to create added perceived customer value.   This unique competence is created by the interaction and interdependence in the chain as a whole, and cannot be attributed to any specific company. The distinctive competitive competence is based on the entire channel for demand chain management.

Who Will Benefit

Managers, executives, officers and specialists in Purchasing, Procurement, Supply-chain Management, Sub-contracting, Material, Internal Auditors, AVL Assessors, Project & Contract whose functions and responsibilities are involved in the planning, organizing, negotiating and control of purchasing activities, and those who have the intention to prepare, document and implement purchasing process and control compliance with the ISO 9001: 2008 Quality Management Systems Certification.

Curriculum Overview

Programme Structure


  • Evolution of traditional Supply Chain Management
  • Current Supply Chain Management model
  • Advantages and disadvantages of Supply Chain Management
  • Definition of Demand Chain Management
  • Key components that make up Demand Chain Management
  • Conditions which companies have to deal to sustain competitive advantages of Demand Chain Management
  • Challenges in Demand Chain Management
  • Misconceptions of Demand Chain Management
  • Reasons why customer demand is hard to detect
  • Key factors for lowering Out-of-Stock (OOS) rates
  • Elements needed to raise the bar for Demand Chain Management
  • Demand Chain Management Assessment process
  • How companies bridge the gap between supply and demand chains

Area of Studies


At the end of the course participants who have fulfilled at least 75 per cent attendance and passed the written examination shall be awarded the Certificate of Proficiency (Certificate of Achievement).

Duration & Intake

Programme Duration


The duration of the course is 16 hours inclusive of one hour 45 mins written examinations.

Fees & Funding

  SLA Member Company Non-Member Self-Sponsred
Course Fee $598 $748 $748
GST $41.86 $52.36 $52.36
Application Fee $32.10 $32.10 $32.10
Total Fee
(payable to TLA)
$671.96 $832.46 $832.46
PIC Grant 60%
(or available tax deductions/ allowances)
(or available tax deductions/ allowances)

Payment will only be required after the course is confirmed.
(The status of the course would usually be advised one (1) month before the course start date.)

Payment mode (retail payments facilities are not available) :
Overseas – Telegrahic transfer
Local – Cheque or bank transfer

* Other administrative charges: Application Fee $32.10 (non-refundable)