Bachelor of Communication (Major in Public Relations and Journalism)

Provided by University of Newcastle, Australia/ UON Singapore

Course introduction


Today, with the advent of new media, the face of news reporting and presenting has changed dramatically, one has to be creative and innovative to please an ever-demanding audience and to keep them on the edge of their seats.

The Bachelor of Communication (with majors in Public Relations and Journalism), is designed to provide you a solid understanding of the theory and the practice of communication in a global environment that is both complex and rapidly changing. You will learn to work creatively and analytically in the communication and cultural industries, and for further study and research in the discipline.



Top 100 Most International Universities
(Times Higher Education World University Rankings 2013-14)

15 Disciplines ranked in the Top 200 in the world
(QS World University Rankings by Subjects 2015)

Australia's Number One University Under 50**
(Times Higher Education ‘Top 100 Under 50’ 2014)

5 Stars in socio-economic equity and generic skills***
(Hobsons Good Universities Guide 2015)

Top 3% of Universities in the World*
(Times Higher Education World University Rankings 2014 and QS World University Rankings 2014)

Australia's Top Performing University Under 50, Australia's Number One University Under 50
(QS 'Top 50 Under 50' 2014)

Top 301-400 Universities in the world
(Academic Ranking of World Universities 2014)

Over 2,000 University of Newcastle students currently enrolled in PSB Academy

Programme Structure

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Students may also enjoy the benefit of transferring or completing their studies on campus in Australia.

Assessment and Examination

Assessments may include assignments, tests, projects, and final examinations.

Curriculum Overview

Programme Structure

Programme Outline

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Academic Year 1 & Year 2:

The University of Newcastle Australia Degree Programme
1st Trimester
  • Introduction to Digital Communication
  • Introduction to Professional Writing
  • Introduction to Communication Theory
  • Elective
2nd Trimester
  • Audience Studies
  • Introduction to Journalism
  • Foundations of Media Production
  • Introduction to Public Relations
3rd Trimester
  • Public Relations Writing
  • Feature Writing
  • Media, Structures and Practices
  • Media, Law, Ethics

Academic Year 2 & Year 3:

The University of Newcastle Australia Degree Programme
4th Trimester
  • Developing Multimedia Publications
  • Radio Journalism
  • Public Relations Strategy
  • Elective
5th Trimester
  • Television Journalism
  • Public Affairs and Communication
  • International Media Studies
  • Advanced Public Relations Studies
6th Trimester
  • Public Relations Campaigns
  • Communication, Creativity and Cultural Production
  • Communication and Discourse
  • Journalism

Delivery of modules may not follow the sequence as shown and are subject to change.

Area of Studies

As a graduate of the programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Public Relations
  • Media Research and Analysis
  • Journalism
  • Audience Research and Analysis
  • Corporate Communication
  • Radio Broadcasting and Journalism
  • Marketing Communication
  • Research and Policy Development
  • Professional and Creative Writing

Entry Requirements

Local Student Admission

Admission Requirements

The University of Newcastle, Australia Degree Programme

  • GCE A Levels (minimum 3 A- level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; OR
  • Diploma from a local Polytechnic or other recognized institutions; OR
  • Completion of the Foundation of Business Studies from PSB Academy; OR
  • Higher NITEC; OR
  • Other Diploma or equivalent qualification would be assessed on a case by case basis
Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 courses.

Duration & Intake

Programme Duration


Local Students

August every year

International Students
Full-time intakes 2015: August

Fees & Funding

Local Student

Programme intake:  Aug

Programme Fees: S$1,615.70 (Per Module)

16 - 20 Months (16-20 Modules)
Eligible for:
  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent
S$25,851.20* to S$32,314*
24 Months Programme (24 Modules)
Eligible for:

GCE A Level
  • Higher Nitec
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent

Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks

International Student

Programme Fees (International Admissions)

Installments Amount
1st Installment $6,462.80
2nd Installment $6,462.80
3rd Installment $6,462.80
4th Installment $6,462.80
5th Installment $6,462.80
6th Installment $6,462.80
Total Fees $38776.80

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks