MBA (Marketing) (Full-Time)


Course introduction


Awarding Body

Glyndŵr University, United Kingdom


MBA with a specialisation in Marketing from Glyndwr University is designed for individuals wishing to gain advanced management and marketing skills and expertise. This programme has a wide focus in which strategic issues are a main driver. This programme aim is to provide clear concise guide to the tools and frameworks for marketing decisions as well as develop a through understand of international marketing theories and concepts.

To provide students with the broad-based understanding required to be successful in cross-functional business environments and for augmenting their skills as needed to operate at higher management levels.

Curriculum Overview

Programme Structure

Learning Objectives
Students will demonstrate the ability to:

A) Knowledge and understanding

1. Evaluate markets and customers: the development and operation of markets for resources, goods and services; customer expectations, service and orientation.

2. Assess the impact of environmental forces on organisations including ethical, social, economic and technological change issues; international developments; change management

3. Apply the concepts, processes and institutions in the management of resources and operations. Including the use of accounting for managerial applications

4. Develop appropriate business policies and strategies within a changing environment to meet stakeholder interests.

5. Deal with complex issues and make sound evidence-informed judgements and conclusions that they are able to communicate clearly to specialist and non-specialist audiences.

6. Demonstrate an in-depth understanding of the principles and practice of marketing and the strategic importance of the marketing function within an organisation.

B) Intellectual skills:

1. Critically assess theories and situations and reach appropriate conclusions.

2. Apply problem solving and decision making skills using appropriate quantitative and qualitative skills including identifying, formulating and solving business problems; the ability to create, identify and evaluate options

3. Demonstrate numeracy and quantitative skills including the use of models of business situations.

4. Exercise Initiative and self-direction in solving problems.

5. Demonstrate the ability to assess analyse and synthesise information from a range of sources and apply them to theoretical and practical problems.

C) Subject and other skills:

1. Use Communication and Information Technology (C&IT) effectively

2. Communicate effectively both orally and in writing, using a range of media, including the preparation of business reports.

3. Perform effectively within a team environment.

4. Demonstrate interpersonal skills of effective listening, negotiating and persuasion.

5. Evaluate current theories within business and management and apply to practice in a given context.

6. Act autonomously in planning, designing and applying research methodologies.

D) Professional Skills and abilities and Employability Skills and abilities: 

1. Demonstrate effective self-management and the ability to continue learning.

2. Demonstrate self-awareness and sensitivity to diversity in people and different situations.

3. Demonstrate an ability to learn through reflection on practice and experience.

4. Advance their knowledge and understanding and to develop new skills through independent learning that will be enhance their continued professional development.


Module Code Modules Credits
BUS745 Leadership and People Management 20
BUS746 Managing Resources in a Business Context 20
BUS747 Achieving Corporate Success 20
BUS748 Strategic Thinking and Effecting Change 20
BUS753 Strategic Marketing 20
BUS754 Global Marketing 20
BUS757 Fundamentals of Research and Dissertation 60

Teaching and Learning Methods

A learner-centred approach will be adopted with the aim of promoting independent learning; as a consequence direct face-to-face teaching contact hours will be supplemented by tutor-guided and independent reading and research which will emphasise the need to work in a critical way with theory and empirical research sources.

At MBA level of study, students are encouraged to take responsibility for their own learning with staff facilitating the learning process. The aim is to encourage a high level of student autonomy in learning and the capacity to apply this within the wider environment. These overall aims are achieved through the use of a variety of learning and teaching techniques which include lectures, seminars, workshops, discussions, debates, group tutorials, case studies, problem-based learning etc.

Additionally, Moodle VLE will be used for developing interactive activities such as quizzes or forums; it also allows staff and students to create discussion groups. Students are encouraged to make significant use of Glyndŵr University on-line resources especially journals and e-books.

Assessment and Examinations

Students will be assessed on their achievement of the programme learning outcomes which, in turn, are achieved by meeting the learning outcomes of both the core and specialist modules. The modules will be assessed predominantly through individual or group assignments. However, several modules have an examination as part of the assessment procedure. The dissertation module enables students to study and research into a specific topic in depth, and also develops further the capacities for self-managed learning and critical thinking.

Graduation Requirements and Progression

Student must pass all of the modules to attain 120 credits and progress to the dissertation stage. To be awarded the MBA (Marketing), successful completion of the dissertation is required, and 180 credits attained.

MBA (Marketing) prepares you for senior managerial positions in a range of organisations including: commercial, not-for-profit and the public sector. Many students undertake an MBA (Marketing) to generally enhance their career prospects, change career direction, and fast-track their career in their existing organisation.

Entry Requirements

A candidate must satisfy one, or combination, of the following conditions:

1. Hold one of the following prior to commencement of the Programme:

  • An initial Honours degree of Glyndŵr University or another approved degree awarding body.
  • an equivalent overseas qualifications deemed satisfactory by the programme team of Glyndŵr;
  • a non-graduate qualification which the University deemed to be of satisfactory standard for the purpose of post-graduate admission.

2. Where an applicant’s first language is not English and where an applicant possesses qualifications other than those indicated above, evidence of Level 6.5 attainment in the International English Language Testing Scheme and / or TOFEL score of 575 and / or TEG Certificate of General English and English for Academic Purposes is required.
  • Students who have successfully completed 2 years of full-time study conducted in English medium may satisfy the English Language requirement.
  • Students who do not meet the above requirements are required to pass TEG English Language Entry Test OR an interview to be conducted by the TEG International College Academic Director (ELT).

Attendance Requirements

International Students (ICA student pass holder) must attend a minimum of 90% of scheduled course hours at all time. A minimum attendance of 75% must be achieved for local students (Singaporean, PR, Employment Pass, S-Pass and work permit holders etc.) who are not holding student pass. Students whose attendance is below 90% (ICA Student Pass holder) and 75% (local students) are not eligible to submit the assignment or sit for the examination.

A student who is absent or considered to be absent from class/session, must provide documentary proof i.e. Original Medical Certificate issued by a General Practitioner, Polyclinic or Hospital to his/her Course Administrator immediately on his/her return to school.

Duration & Intake

Programme Duration

Course Duration

Full-time:    3 hours a day X 5 days a week X 16 months

Part-Time:   3 hours a day X 2 days a week X 16 months

Intakes / Registration

Registration occurs for the following intakes: January, May and September

All applications for admission should be submitted at least four (4) weeks before the commencement date. An application processing fee (inclusive of 7% GST) is payable for each application that is submitted. This fee is Non-Refundable.

  • Local Student: S$107.00
  • International Student: S$695.50

Commencement and Completion Month/Year (Full time) (16 Months)

Course Commencement Date Course Completion Month/Year
26 January May (Following year)
21 September January
25 January May

Commencement and Completion Month/Year (Part time) (16 Months)

Course Commencement Date Course Completion Month/Year
26 January May (Following year)
21 September January
25 January May

Teacher - Student Ratio

TEG teacher-student ratio will not exceed:

1:40 for lecturing

1:30 for classroom teaching; and

1:20 for tutorials

Fees & Funding

Please enquire below for course fees and financial grants: