Bachelor of Business (Major in Marketing and Management)

Provided by University of Newcastle, Australia/ UON Singapore

Course introduction


The Bachelor of Business (Major in Marketing and Management) is a programme which will groom you to be more business-savvy in order to prepare for the exciting challenges in the new economy. It is an excellent all-rounded choice for those who wish to progress in a business management career. This programme is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia.



Top 100 Most International Universities
(Times Higher Education World University Rankings 2013-14)

15 Disciplines ranked in the Top 200 in the world
(QS World University Rankings by Subjects 2015)

Australia's Number One University Under 50**
(Times Higher Education ‘Top 100 Under 50’ 2014)

5 Stars in socio-economic equity and generic skills***
(Hobsons Good Universities Guide 2015)

Top 3% of Universities in the World*
(Times Higher Education World University Rankings 2014 and QS World University Rankings 2014)

Australia's Top Performing University Under 50, Australia's Number One University Under 50
(QS 'Top 50 Under 50' 2014)

Top 301-400 Universities in the world
(Academic Ranking of World Universities 2014)

Over 2,000 University of Newcastle students currently enrolled in PSB Academy

Programme Structure
  • This programme consists of 24 modules
  • 3 trimesters in Year 1 and 2
  • 4 modules are taught in each semester/trimester by both University faculty and local lecturers
This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Students may also enjoy the benefit of transferring or completing their studies on campus in Australia.

Assessment and Examination
Assessments may include assignments, tests, projects and final examinations.

Curriculum Overview

Programme Structure

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Academic Year 1 & Year 2:

The University of Newcastle Australia Degree Programme
1st Trimester
  • Accounting for Decision Makers
  • Managing the Organisation
  • Microeconomics for Business Decisions
  • Business Decision Making
2nd Trimester
  • Elective
  • Information and Communication in Business
  • Foundations of Law
  • Principles of Marketing
3rd Trimester
  • Introduction to Human Resource Management
  • Consumer Behaviour
  • Marketing Research
  • Services Marketing

Academic Year 2 & Year 3:

The University of Newcastle Australia Degree Programme
4th Trimester
  • Macroeconomics in the Global Economy
  • Finance
  • Business Strategy
  • Elective
5th Trimester
  • Organisations, Politics and Society
  • Advertising and Promotion Strategy
  • Leadership and Entrepreneurship
  • Organisational Structures and Design
6th Trimester
  • Strategic Marketing Management
  • Tourism Marketing
  • International Marketing
  • Managing Organisational Change
Delivery of modules may not follow the sequence as shown and are subject to change.

Area of Studies

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Business Management
  • Retail Management
  • Advertising & Promotions Management
  • Industrial Relations
  • Marketing
  • Small & Medium Enterprise Management
  • Foreign Economic Relations
  • International Trade
  • International Marketing & Investments
  • Tourism & Hospitality Management

Entry Requirements

Local Student Admission

Admission Requirements

The University of Newcastle, Australia Degree Programme

  • GCE A Levels (minimum 3 A- level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; OR
  • Diploma from a local Polytechnic or other recognized institutions; OR
  • Completion of the Foundation of Business Studies from PSB Academy; OR
  • Higher NITEC; OR
  • Other Diploma or equivalent qualification would be assessed on a case by case basis
Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 programmes.

Duration & Intake

Programme Duration

Programme Duration
This programme can be completed in in 24 months.

For PSB Academy Diploma in Business Administration graduates:
This programme can be completed from 16 months.


Local Students

August every year

International Students
Full-time intakes: August

Fees & Funding

Local Student

Programme intake:  Aug

Programme Fees: S$1,615.70 (Per Module)

16 - 20 Months (16-20 Modules)
Eligible for:
  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent
S$25,851.20* to S$32,314*
24 Months Programme (24 Modules)
Eligible for:
  • GCE A Level
  • Higher Nitec
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent

Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks

International Student

Programme Fees (International Admissions)

Installments Amount
1st Installment $6,462.80
2nd Installment $6,462.80
3rd Installment $6,462.80
4th Installment $6,462.80
5th Installment $6,462.80
6th Installment $6,462.80
Total Fees:   $38776.8

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks