Developed and delivered by Industry Practitioners, this highly interactive programme covers seven key modules to equip participants with the essential knowledge and the various skills & techniques on Social Media Marketing.
This Specialist Diploma will empower participants to gain a competitive edge in developing a career in Social Media Marketing.
Students will be awarded the Specialist Diploma in Social Media Marketing from Singapore Media Academy upon successful completion of all modules.
Module 1: Introduction to Social Media Marketing
Module 2: Facebook Marketing; Instagram Marketing
Module 3: Marketing on Twitter, YouTube, LinkedIn, Google Search Engine, Google Plus, Snapchat, Pinterest
Module 4: Social Media - Monitoring, Metrics and Analytics
Module 5: Social Media - Public Relations, Ethics and Crisis Management
Module 6: The Future of Social Media
Module 7: Final Module Project (FMP)
*Dates are subjected to change.
7:00pm to 10:00pm (Weekdays)
10:00am to 5:00pm (Saturdays)
12 Months (Part-Time Programme)
Application Fee: S$53.50 (Inclusive of 7% GST)
Course Fee: S$12,733.00 (Inclusive of 7% GST)