Specialist Diploma in Social Media Marketing

Provided by Singapore Media Academy

Course introduction


Developed and delivered by Industry Practitioners, this highly interactive programme covers seven key modules to equip participants with the essential knowledge and the various skills & techniques on Social Media Marketing.

This Specialist Diploma will empower participants to gain a competitive edge in developing a career in Social Media Marketing.

Students will be awarded the Specialist Diploma in Social Media Marketing from Singapore Media Academy upon successful completion of all modules.

Curriculum Overview

Programme Structure

Module 1: Introduction to Social Media Marketing

Module 2: Facebook Marketing; Instagram Marketing

Module 3: Marketing on Twitter, YouTube, LinkedIn, Google Search Engine, Google Plus, Snapchat, Pinterest

Module 4: Social Media - Monitoring, Metrics and Analytics

Module 5: Social Media - Public Relations, Ethics and Crisis Management

Module 6: The Future of Social Media

Module 7: Final Module Project (FMP)

Entry Requirements

  • Minimum Age: 18
  • Academic Requirement:
  1. GCE ‘O’ Level - Minimum 3 passes including a C6 for English (or IELTS overall band score 5 and above or equivalent), Mathematics and 1 other subject or equivalent
  • For Applicant who does not meet the minimum requirements may still apply and will be considered based on:
  1. At least 1 year working experience in any industry; and/or
  2. Oral Interview or Evaluation Test by Singapore Media Academy to determine suitability for the course

Duration & Intake

Programme Duration

*Dates are subjected to change.


7:00pm to 10:00pm (Weekdays)
10:00am to 5:00pm (Saturdays)


12 Months (Part-Time Programme)


Fees & Funding


Application Fee: S$53.50 (Inclusive of 7% GST)

Course Fee: S$12,733.00 (Inclusive of 7% GST)