Bachelor of Arts with Honours in Business and Marketing

Provided by PSB Academy


Awarded by Coventry University

Course introduction


This business and marketing degree course brings together the twin disciplines of business and marketing. Students will learn about accounting for business managers, digital marketing, marketing research, and responsible business strategy and understand how they are being applied in today’s business world.


  • Double Skillsets
    Earn combined skills and knowledge from two subject areas
  • Direct Entry to Academic Year 2
    Enjoy module exemptions with a diploma qualification and complete in 16 months with honours (Applies to maximum exemptions from registered duration of 28 months & subject to university approval)
  • Learn from Industry Practitioners
    Gain industry insights with our industry-experienced lecturers
Potential Career Opportunities
  • Business Development & Consultancy
  • Business Operations
  • Digital Marketing & E-commence
  • Public Relations & Corporate Communications

Curriculum Overview

Programme Structure

Academic Year 1
  • Marketing Research I
  • Marketing Principles and Practice
  • Academic Study Skills
  • Communications for Marketing and Advertising
  • Organising for Business
  • Accounting for Business Managers
  • Academic Writing: Developing Critical Thinking Skills
Academic Year 2
  • Marketing Research II
  • Contemporary Issues in HR Service Delivery
  • Digital Marketing
  • Career Preparation
  • Effective Communication Skills II
  • Marketing Management
  • Managing Business
Academic Year 3
  • Advanced Marketing Study (Project)
  • Brand and Corporate Communications
  • Global Marketing
  • Corporate Marketing Strategy
  • Contemporary Marketing Issues
  • Innovation and Change
The delivery of modules is subject to change and may not follow the sequence as shown above.

Modules Per Trimester
  • 3 to 4
Mode of Assessments
  • Assessments include assignments, tests, projects, and final examinations.

Entry Requirements

Local Qualifications

Direct Entry to Academic Year 2
  • Local Polytechnic Diploma in Business, Management or Marketing-related fields; OR
  • PSB Academy Diploma in Business Administration; OR
  • PSB Diploma in Business Administration (Digital Marketing); OR
  • PSB Diploma in Business Administration (Marketing Management); OR
  • Other Private Institutions Diplomas in Business/Marketing-related fields; OR
  • Students with other qualifications will be considered as a case-by-case basis
Direct Entry to Academic Year 1
  • 3 GCE ‘A’ Levels (At least 1 business-related subject);
For all cases, students’ admission to this programme ultimately depends on the University’s final decision.
English Language

English Language Requirements
  • 1 GCE ‘O’ level English (Grade C6) or equivalent; OR
  • IELTS score of at least 6.0; OR
  • PSB Academy’s Certificate in English Proficiency course; OR
  • PSB Academy’s Certificate in Academic English course; OR
  • An equivalent English language qualification

Duration & Intake

Programme Duration

Students will be studying between 3 to 4 modules per trimester and complete within 16* to 28 months.
[Part-time option available]

*Only for students with direct entry to academic year 2.

Intake Periods
  • March, July, November

Fees & Funding

Total Course Fees

Singapore-based Students

  • Academic Year 2 Entry: S$21,571.20 (payable in 4 instalments)
  • Academic Year 1 Entry: S$32,356.80 (payable in 4 instalments)
International Students
  • Academic Year 2 Entry: S$21,571.20
  • Academic Year 1 Entry: S$32,356.80
  • All fees are inclusive of 7% GST and may be subject to change annually.
  • Tuition fees exclude textbooks fees.
  • These fees stated are accurate as of 30 October 2020.

Mandatory Fees

Singapore-based Students
  • Application Fee: S$128.40
  • Student Development Fee (New Students): S$321.00
  • Student Development Fee (Progressing Students): N/A
International Students
  • Application Fee: S$450.00
  • Student Induction and Development Fee (For New International Student): S$1,070.00
  • Students Induction and Development Fee (For Progressing International Student): S$321.00
  • Student’s Pass issuance and multiple journey visa fees (varies by country): S$60.00 – S$90.00
All fees may be subject to change annually.