Introduction

• Have the ability to progress into suitable employment in the work place.
• Can gain accreditation and valuable continuing professional development when in employment.
• Are able to gain exemptions and progress onto Honours degree programmes in relevant subjects.
• Are able to apply for membership of professional bodies.

• BTEC Higher National Diploma is directly awarded by Pearson Education, UK.
• Pearson Education is part of Pearson, the world’s leading learning company. They believe education is for everyone, and they provide the tools for people to learn: whatever their age, wherever they are, in whatever fashion they choose. Pearson qualifications and resources ensure that students develop their skills and knowledge to the full, and are equipped to contribute positively in their chosen learning pathways and careers all over the world.
• Pearson Education is the world’s leading learning company with a portfolio that provides innovative textbooks, assessment and testing, technology solutions and integrated services. Pearson qualification suite includes Edexcel academic, BTEC vocational and LCCI qualifications.
• Every day all over the world Pearson products and services help learning flourish,and wherever learning flourishes, so do people.

• Understand the concept and process of marketing
• Use the concepts of segmentation, targeting and positioning
• Understand the individual elements of the extended marketing mix
• Use the marketing mix in different contexts

• Understand the sources of finance available to a business
• Understand the implications of finance as a resource within a business
• Make financial decisions based on financial information
• Evaluate the financial performance of a business

• Understand the relationship between organisational structure and culture
• Understand different approaches to management and leadership
• Understand ways of using motivational theories in organisations
• Understand mechanisms for developing effective teamwork in organisations

• Understand the organisational purposes of businesses
• Understand the nature of the national environment in which businesses operate
• Understand the behaviour of organisations in their market environment
• Assess the significance of the global factors that shape national business activities

• Understand the essential elements of a valid contract in a business context
• Apply the elements of a contract in business situations
• Understand principles of liability in negligence in business activities
• Apply the principles of liability in negligence in business situations

• Use a variety of sources for the collection of data, both primary and secondary
• Understand a range of techniques to analyse data effectively for business purposes
• Produce information in appropriate formats for decision making in an organisational context
• Use software-generated information to make decisions in an organisation

• Understand the process of strategic planning
• Formulate a new strategy
• Understand approaches to strategy evaluation and selection
• Understand how to implement a chosen strategy

• Understand how to formulate a research specification
• Implement the research project within agreed procedures and to specification
• Evaluate the research outcomes
• Present the research outcomes

• Analyse cost information within a business
• Propose methods to reduce costs and enhance value within a business
• Prepare forecasts and budgets for a business
• Monitor performance against budgets within a business

• Understand learning theories and learning styles
• Plan and design training and development
• Evaluate a training event
• Understand government-led skills development initiatives

• Understand marketing through the internet
• Use the internet for promotion using digital marketing communications
• Produce market research to support customer relationship management
• Design an internet marketing plan

• Understand the scope of marketing communications
• Understand the role and importance of advertising
• Understand below-the-line techniques and how they are used
• Plan integrated promotional strategies

• Understand the difference between personnel management and human resource management
• Understand how to recruit employees
• Understand how to reward employees in order to motivate and retain them
• Know the mechanisms for the cessation of employment

• Understand the different approaches to quality management appropriate to commercial operations
• Understand the benefits of quality management in a business and services context
• Understand a range of quality controls and how service to the customer can be improved
• Apply the principles of quality management to improve the performance of an organisation

• Use recruitment, selection and retention procedures
• Understand the styles and impact of leadership
• Work effectively in a team
• Assess the work and development needs of individuals

• Compile marketing audits
• Understand the main barriers to marketing planning
• Formulate a marketing plan for a product or service
• Understand ethical issues in marketing

Fees & Funding