Ranked as one of the top 100 best-performing universities in the subjects of Communication and Media Studies by the QS World University Rankings in 2014, this course will enable you to think and study across more than one area in the rapidly expanding world of media and corporate communication. It will provide you with the key technological skills and knowledge for work in corporate media and communication fields, with breadth across a number of disciplines. Your learning in your chosen streams will be underpinned by core studies in theory, ethics and critique of media, communication and information.
Bachelor of Arts (Mass Communication) double stream in Journalism and Marketing Journalism
This stream covers journalism theory and practice through print, broadcast and online media, including learning the legal and ethical conditions under which journalism is practised. When taken in combination with the other elements of the Bachelor of Arts (Mass Communication) this stream provides students with the ability to communicate effectively, produce news and current affairs material for print and electronic media, and understand how contemporary news media operate.
Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and internet marketing.
Journalism Introduction to Broadcast 112
News Writing and Reporting 213
Media Studies 216 - Asian Media in Transition
Consumer Behaviour 201
Journalism Media Ethics 211
Consumers, Audiences, Publics and Users 212
Marketing Research 200
Journalism Media Law 210
International Marketing 250
Journalism Radio News 212
Journalism Feature Writing 314 or elective
Strategic Marketing 310
Marketing of Services 311
- A levels (or equivalent) students are required to complete the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the second/third year.
Cost, duration and intakes
S$34,560, payable in four trimester installments.
16 months, starting in March, July and November.
Please enquire below for course fees and financial grants: