Bachelor of Commerce (Marketing and Advertising)


Course introduction


Awarded by Curtin University and accredited by the International Advertising Association, graduates from this course are eligible to apply for membership with the Australian Marketing Institute.

Curtin University
Marketing is a dynamic area which involves giving a business a competitive edge. This major will provide you with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. You’ll explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.

The Advertising major will give you an understanding of the business principles and processes underpinning advertising. You’ll gain an insight into, and an appreciation, for the creative elements of advertising and learn how to effectively apply these to marketing communications or advertising industries. Emphasis is placed on the dynamic exchange processes in competitive markets.

Course units
Accounting 100
Business Law 100
Economics 100
Communication in Business 100
Business Information Systems 100
Management 100
Marketing 100
Integrated Marketing Communications 202
Consumer Behaviour 201
Marketing Research 200
Advertising Principles 211
Internet Marketing 350
Media Planning 250
Brand Management 260
International Marketing 250
Strategic Marketing 310
Retail Marketing and Distribution 311
Strategic Advertising 310
Cross Cultural Advertising 300
Advertising Account Planning 340
Advertising Campaign Development 391
Marketing - Professional Practice 300
Marketing of Services 311
Business Capstone 301

Entry requirements
Minimum five points from two GCE ‘A’ H2 subjects OR Diploma in related field from a recognised Institute

Cost, duration and intakes
S$51,840, payable in six trimester installments.
2 years, starting in March, July and November.

Fees & Funding

Please enquire below for course fees and financial grants: