Bachelor of Arts (Honours) in Marketing Management (Part-time)

Provided by M2 Academy

Course introduction


Awarded by Edinburgh Napier University

Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. This course provides you with the business and creative skills needed to succeed in this fascinating and challenging area.

The Marketing Management programmes blend together theory and a large practical element. You will gain an excellent understanding of both basic marketing principles and specialist areas, such as brand management, international business, and marketing ethics, as well as knowledge of cutting edge developments in the marketing industry, including digital media.

What are the Bachelor of Arts (Honours) in Marketing Management and Bachelor of Arts in Marketing Management programmes?

The Bachelor of Arts (Honours) in Marketing Management consists of 10 modules and a project/dissertation. The Bachelor of Arts in Marketing Management provides students with an award and exit point after the completion of 6 modules. Refer below:

Trimester 1 Marketing Research & Communications
Brand Management
Trimester 2 International Marketing
Market Analysis
Trimester 3 Strategic Management in a Global Context
Service Management
Graduate and Exit with BA in Marketing Management
Trimester 4 Leadership in a Changing Environment
Direct & Digital Marketing
Trimester 5 Emerging Markets
Marketing Management in Practice
Project/Dissertation (cont’d)
Graduate with BA (Honours) in Marketing Management

  • Designed for working adults; giving full recognition for relevant work experience.
  • Fast completion of 18 months for BA (Honours), with option to exit with BA in 12 months.
  • Most centrally located part-time degree available.
  • Lectures delivered by the University’s lecturers from the UK.
  • Attractive and affordable fees.

Curriculum Overview

Programme Structure

How will you learn?

The programme provides a total of 30 hours of lectures and tutorials per module, excluding dissertation supervision. Classes are conducted by visiting and local lecturers of Edinburgh Napier University and M2 Academy respectively.
Students are normally assessed through a combination of coursework and examination depending on module objectives.

A Trimester is a 15-week schedule (except Trimester 4 & 5) covering 2 modules each trimester. A typical Trimester delivery schedule is as follows:

Week Module 1 Module 2
1 Lectures  
2-4 Tutorials  
5 Assignment 1  
6   Lectures
7-9   Tutorials
10 Tutorial Assignment 1
11   Tutorial
12-13 Exam Revision
14 Exam/Assignment 2  
15   Exam/Assignment 2

Area of Studies

Where does it lead?

Students will graduate with a Bachelor of Arts (Honours) in Marketing Management awarded by Edinburgh Napier University or if they choose to exit early they can graduate with a Bachelor of Arts in Marketing Management awarded by Edinburgh Napier University.

Entry Requirements

Who is it for?

The programme is designed for students with the following qualifications:

  • M2 Diploma in Business
  • Polytechnic diplomas in business, management, accountancy, banking, finance, marketing, human resource management, industrial management,
  • Other equivalent diploma, advanced or higher diploma qualifications which will be assessed on a case-by-case basis

Please also note:
  • A certified IELTS score of at least 6.0 overall will need to be submitted if English is not the applicant’s native language or first language of learning
  • Mature age candidates are encouraged to apply and will be assessed on the basis of their work experience and/or qualifications on a case by case basis.

Duration & Intake

Programme Duration

A total of 3 intakes in a year in April, August and December

Part Time option – Graduate with BA (Honours) in 18 months, with the option to exit with BA in 12 months

Fees & Funding

Please enquire below for course fees and financial grants: