BA (Hons) Business & Management Studies (International Business Management) (Top-up) (Part Time)

Provided by East Asia Institute of Management (EASB)

Course introduction


The BA (Hons) Business & Management Studies (International Business Management) offers students to appreciate the diverse business environment and industry. The understanding of the production and consumption of business products and services as they take place; and an understanding of the management and organisation involved in the provision and consumption of the business products and services.

A career in Business or International Management is an excellent preparation for top management positions as the Management function has become widely recognized as the driving force of modern businesses. Potential as a Business Manager, International Business Practitioner / Adviser, International Business Consultant, Business Director, International Associate Manager, Business Associate in a Hospitality Industry, Multi-Chain of Business Retail, Public Service Administration, Banking Industry, Corporate Retail, Service Industry Setting, Business Services in a Large Conglomerate or Multi-National Corporations or Small and Medium Size Enterprises.

Curriculum Overview

Programme Structure

The International Business Management degree enables students to gain an insight into the field of business and management set firmly in an international context. A key feature of the degree is the emphasis on setting the broad management disciplines in an international setting, in contrast to many "international business" degrees that focus mainly on economics.

With businesses trading across borders to an extent not previously seen, an understanding of some of the problems encountered, together with possible solutions, will help you to develop a deep understanding of how businesses operate internationally. There will be a growing demand for managers who have a global perspective, and this course equips you with a number of skills that would made you attractive to a range of employers, particularly multinational enterprises.

International Business and Management degree graduates enjoy a wide choice of employment in a foreign firm, multinational enterprise, as well as the international division of a domestic company or government organizations.

Careers in international business include business development, international marketing, logistic management, travel and tourism, cross-cultural training and export management

Area of Studies

1.Innovation and Entrepreneurship
This module is designed to develop the way students interpret information. In today’s fast-moving environment, knowledge management and innovative problem solving techniques are needed within all organisations large and small and both national and international. This module will include development in the world of innovation, change management and entrepreneurship and challenge the student to pull together critical concepts of process improvement, e-commerce and innovation into a single framework. The aim of this module is to provide students with an understanding of changing consumer behaviour, due to the swift and dynamic developments of technology.
2.International and Global Marketing
This module enables students to apply and expand the knowledge of marketing in an international and global context. Students will explore how organisations utilize the conceptual models, tools and techniques of marketing to plan and implement international and global marketing strategies. Students will use the tools of analysis and decision-making in the preparation of marketing plans to real-world settings.
3.Strategic Management
This module is the major integrative element in the programme. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.
4.Strategic Brand Management
The aim of this module is to provide students with the ability to critically analyse the attribues of branding and to give an understanding of how to manage the strategy of a brand in the market place. An emphasis will be placed on how to evaluate and analyse 'brand equity' and why branding critical for the manufacturer, retailer and consumer.
5.Continuity and Chnage in Contemporary Business
This integrative module aims to develop critical awareness of contemporary issues in international business. It assesses in what ways and to what extent globalization has a directed production, governance, societies and human knowledge and exposes students to developments in international political economy. From this agenda is derived policy issues concerning positive and negative impacts on human security, social justice and democracy. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.
6.Strategic Management of Information System.
Organisations increasingly rely on information system to support decision-making at all levels, particularly the strategic level. This module is designed to give the student an essential understanding of the manner in which information's system impact on organisations and their environment.

Duration & Intake

Programme Duration

Mode & Duration

  • Full-time: 12 mths
  • Part-time: 12 mths
  • March
  • June
  • August
  • November
Assignment, Project, Practical and Written Examination

Fees & Funding

Please enquire below for course fees and financial grants: