Master of Science (Marketing) (Full Time)

Provided by East Asia Institute of Management (EASB)


Awarded by Edinburgh Business School

Course introduction


The MSc Marketing by the Edinburgh Business School (Heriot-Watt University) will help to create the marketing leaders of tomorrow. It will allow you to solve real problems and make the kind of informed decisions that can transform the marketing of your organisation. This Masters programme will provide you with an understanding of the key marketing concepts, tools and techniques, which will enable you to add real value to your business and advance your career in the process. The programme appeals equally to graduates in non-business subjects who wish to develop a career in marketing, and individuals who have business-related work experience and now wish to move into marketing or upgrade their skills and decision-making capability in the discipline. You'll study issues of consumer behaviour, research and communications and the part they play in a coherent marketing programme.

Curriculum Overview

Programme Structure

1. International Marketing
2. Marketing Communications
3. Marketing Research
4. Marketing
5. Consumer Behaviour

Elective Modules:
1. Marketing Channels
2. Negotitaiton
3. Services Marketing
4. Quantitative Methods

Entry Requirements

  • A first or second class business-related honours degree from a recognised university; or
  • Passes in 3 of the MBA courses (one of which must be a core) obtained by self-study; and
  • A minimum of 2 years full-time work experlence of a responsible nature; and
  • Proficiency in English Language (Minimum IELTS 6.5 or equivalent)

Duration & Intake

Programme Duration

Intake dates : 

January - 16 March
April - 8 June
June - 24 August
September - 14 December

18 months

Fees & Funding

Local Full time: $33,650
Local part time: $32,650
International: $40.340