Master of Business Administration with Specialism in Strategic Planning (Full Time)

Provided by East Asia Institute of Management (EASB)

Course introduction



  • To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
  • To understand the role of different cultures in shaping national, regional and global business practice.
  • To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
  • To develop analytical and evaluative skills.


Core Modules:

1. Project Management

This module introduces the main concepts and philosophies of project management.. At the end of this module, students will be familiar with the concept of project management, how project management differs from traditional management and the different organisation structures employed, and the potential benefits and challenges of using a project management approach.
2. Economics

This module introduces the main concepts in economics such as market supply and demand, the operation of markets, changes in market equilibrium, intervention and dynamic adjustments in the market and the concept of marginal analysis and opportunity cost. Students will be exposed to concepts such as perfect competition, monopoly, oligopoly and learn about fiscal and monetary policies.

3. Finance

This module enhances students’ portfolio of financial concepts and provide finance applications onto industry-specific examples where the concepts covered in this module are applied to industry situations. Students would be able to understand the underlying principles of finance, application of tools of financial arithmetic when making financial decisions.

4. Marketing

This module covers topics like marketing management process, corporate strategies, marketing Implications, business strategies and their marketing Implications, before moving to more in-depth modules such as environmental analysis, Industry analysis and competitive advantage, understanding consumer and organisational buying behaviour, product life cycle and measuring and delivering marketing performance.

5. Organisational Behaviour

This module enables students to distinguish organisational behaviour (OB) and management as similar disciplines, assess ways to measure job satisfaction in the work setting, differentiate organisational commitment and job involvement and the types of work groups existing in organisations. Students will also appreciate the various organisational designs and new forms of service-driven organisations, as well as organisational culture and change.

6. Strategic Planning

This module covers topics such as the meaning of strategic planning as it is used in business and the visualizing strategy as a structure of thought that can be applied to the complex strategy process. It also includes areas like demonstrating why an understanding of the economy is important for managers.

7. Accounting

This module focuses on only five of these developments in accounting - target costing, life cycle costing, throughout accounting, costs for competitive advantage and time-based activity-based costing. Students will learn to be sensitive to the changes in their organisations’ systems but be confident that the principles of management accounting are articulated to underpin these new developments.

Elective Modules:

1. Corporate Governance

This module enables students would be able to distinguish between internal and external corporate governance, explaining how they relate and engage in a general discussion about the interdependence between economic development and corporate governance and be able to explain the foundations of the present system of corporate governance, and how they developed, understand the driving forces that have shaped corporate governance reform efforts and learn about some of the leading codes of best practice today in corporate governance.

2. Mergers and Acquisitions

This module enables students to comprehend what a merger is and how it differs from an acquisition, list some of the explicit and implicit merger rationales, differentiate between horizontal integration, vertical integration and conglomeration and the basic merger lifecycle and lifecycle phases. Students would also understand some of the basic measures of success for mergers, as well as the difference between long-term and short-term measures of success.

3. Making Strategies Work

This module explores the key challenges facing senior managers seeking to execute strategy, introducing a practical and rigorous process to drive from conceptual plans to the concrete actions with results. Methods are introduced to ensure that all managers, who are shaping and delivering initiatives and projects, can align activities with strategic objectives effectively. A detailed exploration of competitive advantage shows how strategy implementation affects strategic positioning and long-term competitiveness.

4. Competitive Strategy

This module emphasises strategic choices. It looks at alternative directions (such as vertical movies, new markets and technologies, international expansion) and means for pursuing these directions in areas of internal expansion, acquisition, and alliance. It also develops a set of analytical approaches and tools to help formulate and evaluate these strategies on a topic-by-topic basis.

100% Written Examination


Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.

Fees & Funding

Please enquire below for course fees and financial grants: