Master of Business Administration with Specialism in Marketing

Provided by East Asia Institute of Management (EASB)


Awarded by Edinburgh Business School 

Course introduction


This MBA with Specialism in Marketing by Edinburgh Business School (Heriot-Watt University) is perfect if you're looking to develop a deeper understanding of marketing concepts, tools and techniques. You'll study the same seven core courses as the MBA, and complete four specialist courses in marketing.

Curriculum Overview

Programme Structure

1. Accounting
2. Finance
3. Marketing
4. Organisational Behaviour
5. Strategic Planning
6. Project Management
7. Economics

Elective Modules:
1. Negotiation
2. Marketing Communications
3. Services Marketing
4. International Marketing

Entry Requirements

  • A first or second class business-related honours degree from a recognised university; or
  • Passes in 3 of the MBA courses (one of which must be a core) obtained by self-study;and
  • A minimum of 2 years full-time work experlence of a responsible nature; and
  • Proficiency in English Language (Minimum IELTS 6.5 or equivalent)

Duration & Intake

Programme Duration

Intake dates : 

January - 16 March
April - 8 June
June - 24 August
September - 14 December

Duration : 
18 months

Fees & Funding

Local Full time: $33,650
Local part time: $32,650
International: $40.340