Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up)

Provided by Kaplan Higher Education Academy


Awarded by Northumbria University

Course introduction


With over 35,000 students across 140 countries, Northumbria University is one of the UK’s largest public universities. Established since 1880, Northumbria has a lustrous history of more than 135 years. Northumbria University programmes are endorsed by world-leading professional accreditation bodies which positioned Northumbria amongst the Top 10 universities in the UK for graduate employability within 6 months after graduation (The Sunday Times Good University Guide 2012).

Graduation and Degree
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) Mass Communication with Public Relations from Northumbria University.

The degree awards will be the same as that awarded to the on-campus graduates.

Curriculum Overview

Programme Structure

The Bachelor of Arts (Honours) in Mass Communication with Public Relations is a Joint Honours degree which is a direct Hon with dual specialisation. It consists of 11 modules and may be completed in a minimum of 16 months in Singapore. Classes conducted on weekday evenings and weekends.

This programme is offered under Northumbria University’s School of Arts and Social Sciences.

Semester 1 MP0518 Advertising: Reception and Texts
MP0531 Media Culture
Semester 2 MP0539 Media Spaces
MP0538 Everyday Media
Semester 3 MP0545 Mass Communication Industries
MP0544 Audiences and Mass Communication
Semester 4 MP0637 Mass Communications
MP0652 Writing Promotional Copy
Semester 5 MP0650 Promotional Activity and Management
MP0649 Critical Theories in Public Relations
Semester 6 MP0605 Media Dissertation

Honours Award

Honours in the degree will be awarded in accordance with the university course regulations.

Professional Recognition and Accreditation:
  • AACSB Accreditation, which has been earned by less than 5% of the business program worldwide.
  • 22nd for the Business Program (The Sunday Times University Guide 2013)
  • Top 10 for graduate level employability (The Sunday Times Good University Guide 2012)

Entry Requirements

The Bachelor of Arts (Honours) Mass Communication with Public Relations accepts a wide range of qualifications.

These include:

  • Relevant Polytechnic Diploma
  • Relevant Private Diploma
  • Non-related Diploma will be assessed on a case-by-case basis
  • Mature candidates with working experience and other qualifications will be assessed on a case-by-case basis
All applications are subjected to the approval of Northumbria University.

Duration & Intake

Programme Duration

Delivery Method
A typical term is approximately 11 -13 weeks period covering 2 modules. Classes conducted on weekday evenings and weekends.

The actual cycle may vary depending on the nature of the course and the lecturers' availability. The University and Kaplan reserve the rights to alter the learning cycle, days and timing of the seminar if necessary.

Assessment Methods

Each unit is assessed by a combination of written assignments, projects, presentation or examinations. Assessment methods may vary according to individual unit requirements.

Fees & Funding

Tuition Fees

The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
•Programme fee:

◦S$21,400.00 (11 modules) payable in 6 instalments
◦S$13,910.00 (5 modules) payable in 3 instalments

•Receive S$300 referral bursary when you recommend your friend to join our degree course. T&Cs apply.

Education Loan

Education loans are available, subject to meeting the bank's loan requirements. Please click here for more information.

Amex 0% interest on instalment payment effective 1st June 2017 (for instalments ranging 6 - 24 months)

Non-tuition fees

Non-refundable application fees are as follows:
•Application fee: S$181.90

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.