Bachelor of Science (Honours) in Management with Marketing (Part-Time)

Provided by Kaplan Singapore

|

Awarded by Royal Holloway, University of London


Course introduction

Introduction


Reasons to choose Royal Holloway, University of London

Royal Holloway, University of London (RHUL) was admitted as Schools of the University of London in 1990. Today, the University of London is made up of 19 institutions and RHUL is one of them.

By choosing to study at Royal Holloway, one of the UK’s leading research intensive universities, you become part of a close knit community that’s all about inspiring you to succeed; academically, socially and culturally.

• A University of London college
• Close to 94% passing rate for 2016 graduates mostly obtaining First Class and Second Class Honours
• Taught by both RHUL and local faculties
• A combination of assignments & examinations
• One Honours Degree with two specialisations giving you the competitive edge
• The Degree awarded is the same as those on-campus graduates in Royal Holloway, University of London
• Direct entry to Year 2 and possible completion in 18 months (subject to University’s approval)

Rankings
• Ranked 27th in the UK by Times Higher Education World University Rankings 2016/17
• Ranked 173th in the World by Times Higher Education World University Rankings 2016/17
• Ranked 4th in the UK for Marketing by The Complete University Guide 2017



Curriculum Overview


Programme Structure


Marketing has a vital role to play in driving business development, from understanding customer needs to communicating to consumers the benefits of products and services.

This programme combines core topics in modern management with the skills and techniques of marketing, providing a solid grounding in the theories and practice and preparing you for a successful career in the field of marketing.

You will explore key areas of management, ranging from accounting and business statistics, to marketing management, consumer behaviour, marketing research and ecommerce.

The Bachelor of Science (Hons) in Management with Marketing programme can be completed in a minimum of 18 months (Level 2 3) in Singapore.

Term 1 (3 Modules)
Marketing Strategy in context
Strategic Management
Human resource Management

Term 2 (3 Modules)
Employability
Operations Management
Managerial Accounting

Term 3 (2 Modules)
Marketing Research
Digital Marketing

Term 4 (2 Modules)
Integrating Management: Business in Context
Integrating Management: Leadership and Innovation

Term 5 (3 Modules)
Advertising and Promotion
Brands & Marketing
Consumer Behavior

Term 6 (3 Modules)
Global Marketing
Asia Pacific Business
Strategic Finance

Honours Award
Honours in the degree will be awarded based on the total marks of all programmes in accordance with the university programmes regulations.




Entry Requirements


• Polytechnic Diploma holders
• Global Diploma from Kaplan Higher Education Institution or Kaplan Higher Education Academy
• Private diploma holders (subject to university’s approval)

Additional Entry Requirements:
• Applicants admitted to the programme may be required to undertake additional Kaplan Diploma modules to fulfill the required prerequisite knowledge. The final decision rests with the university.



Duration & Intake


Programme Duration


Delivery Method
Each academic session is a 12-week period covering the required programme of study, with a total of 15 contact hours. It comprises of seminars conducted by local lecturers and visiting lecturers from Royal Holloway, University of London.

Assessment Methods
Assessment methods vary in accordance with the aims and outcomes of a specific topic or programme, but frequently involve a combination of in-programme assessment and formal end of academic session written examinations. In addition group and individual projects, in-programme tests, group and individual presentations, reports, quantitative analysis and essays are all used at some point during the programmes. For all assessments except in-programme tests, students receive detailed feedback from the examiner in a standardised format.



Fees & Funding


Tuition Fees

The tuition fee covers study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
•Programme fee: SGD 22,363.00 (12 modules) payable in 6 instalments
•Receive SGD 400 referral bursary when you recommend your friend to join our degree course. T&Cs apply.

Education Loan
Education loans are available, subject to meeting the bank's loan requirements. Please click here for more information.
Amex 0% interest on instalment payment effective 1st June 2017 (for instalments ranging 6 - 24 months)

Non-tuition fees
Non-refundable application fees are as follows:
•Application fee: SGD 181.90

All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.

 

Top