Marketing has a vital role to play in driving business development, from understanding customer needs to communicating to consumers the benefits of products and services.
This programme combines core topics in modern management with the skills and techniques of marketing, providing a solid grounding in the theories and practice and preparing you for a successful career in the field of marketing.
You will explore key areas of management, ranging from accounting and business statistics, to marketing management, consumer behaviour, marketing research and ecommerce.
The Bachelor of Science (Hons) in Management with Marketing programme can be completed in a minimum of 18 months (Level 2 & 3) in Singapore.
Term 1 (3 Modules)
Marketing Strategy in context
Human resource Management
Term 2 (3 Modules)
Term 3 (2 Modules)
Term 4 (2 Modules)
Integrating Management: Business in Context
Integrating Management: Leadership and Innovation
Term 5 (3 Modules)
Advertising and Promotion
Brands & Marketing
Term 6 (3 Modules)
Asia Pacific Business
Honours in the degree will be awarded based on the total marks of all programmes in accordance with the university course regulations.
Each academic session is a 12-week period covering the required programme of study, with a total of 21 contact hours. It comprises seminars conducted by local lecturers and visiting lecturers from Royal Holloway, University of London.
Classes are scheduled in a minimum of 3 to 5 times a week with at least 3 hours of class time per session. There will be no weekend classes
Assessment methods vary in accordance with the aims and outcomes of a specific topic or programme, but frequently involve a combination of in-programme assessment and formal end of academic session written examinations. In addition group and individual projects, in-programme tests, group and individual presentations, reports, quantitative analysis and essays are all used at some point during the programmes. For all assessments except in-programme tests, students receive detailed feedback from the examiner in a standardised format.
The tuition fee covers university registration, study guides, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
• Programme fee: SGD 22,684.00 payable in 6 instalments
• Receive SGD 400 referral bursary when you recommend your friend to join our degree programme. T&Cs apply.
Education loans are available, subject to meeting the bank’s loan requirements.
Amex 0% interest on instalment payment effective 1st June 2017 (for instalments ranging 6 – 24 months)
Non-refundable application fees are as follows:
• Application fee: SGD 181.90
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.
*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 8 Nov 2016. For more information about the programme, please contact our programme consultant.