Bachelor of Arts (Honours) in Business with Marketing Management (Top-up)

Provided by Kaplan Higher Education Academy


Awarded by Northumbria University

Course introduction


With over 35,000 students across 140 countries, Northumbria University is one of the UK’s largest public universities. Established since 1880, Northumbria has a lustrous history of more than 135 years. Northumbria University programmes are endorsed by world-leading professional accreditation bodies which positioned Northumbria amongst the Top 10 universities in the UK for graduate employability within 6 months after graduation (The Sunday Times Good University Guide 2012).

Graduation and Degree
Students who successfully complete and pass the modules stipulated in the course structure will be awarded the Bachelor of Arts (Honours) in Business with Marketing Management from Northumbria University.

The degree awards will be the same as that awarded to the on-campus graduates.

Curriculum Overview

Programme Structure

This programme is recognised by The Chartered Institute of Marketing (CMI) and offered under Northumbria University's Newcastle Business School. The Bachelor of Arts (Honours) in Business with Marketing Management is a Joint Honours degree which is a direct Hon with dual specialisation. It consists of 12 modules and may be completed in a minimum of 16 months in Singapore.


MK0272   Marketing Planning and Research
HR0275   Personal and Organisational Development
NX0201   Business Performance Management
SM0269   Global and International Business Contexts
MK0274   Marketing Communications
HR0277   Change, Work and Diversity
HR0372   Culture and Organisations
SM0381   Applied Business Ethics
SM0374   Strategic Management and Leadership
MK0388   Marketing Management and Strategy
MK0385   Buyer Behaviour and Integrated Marketing Communications
NX0314   Dissertation*
Honours Award

Honours in the degree will be awarded in accordance with the university course regulations

Professional Recognition and Accreditation

With the AACSB accreditation, Northumbria University joins the Top 1% of Elite Business Schools worldwide. These elite group members include NanYang Technological University (NTU) and Singapore Management University (SMU).
22nd for the Business Program (The Sunday Times University Guide 2013)
Top 10 for graduate level employability (The Sunday Times Good University Guide 2012)

Entry Requirements

The Bachelor of Arts (Honours) in Business with Marketing Management accepts a wide range of qualifications.

These include:

  • Relevant Polytechnic Diploma
  • Relevant Private Diploma
  • Non-related Diploma will be assessed on a case-by-case basis
  • Mature candidates with working experience and other qualifications will be assessed on a case-by-case basis
Module exemptions are available and subject to University assessment. All applications are subjected to the approval of Northumbria University.

Duration & Intake

Programme Duration

Delivery Method

A typical term is approximately 11 -13 weeks period covering 2 modules. Each modules is supported with approximately 22 - 36 contact hours, conducted on weekday evenings and weekends. The actual cycle may vary depending on the nature of the course and the lecturers' availability. The University and Kaplan reserve the rights to alter the learning cycle, days and timing of the seminar if necessary.

Assessment Methods

Each unit is assessed by a combination of written assignments, projects, presentation or examinations. Assessment methods may vary according to individual unit requirements.

Fees & Funding

Tuition Fees

The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.

- Programme fee:

  • SGD 13,375 (6 modules) payable in 3 instalments
  • SGD 20,437 (12 modules) payable in 6 instalments
- Receive SGD 300 referral bursary when you recommend your friend to join our degree course. T&Cs apply.

Education Loans

Education Loans are available, subject to meeting the bank's loan requirements. 

Non-tuition fees

Non-refundable application fees are as follows:
  • Application fee: SGD 181.90
All prices are inclusive of 7% Goods & Services Tax (GST). Please refer to the official price list for a detailed breakdown.

*Note: All fees are subjected to change annually. The fees above have been updated and are accurate as of 18 Jan 2016. For more information about the programme, please contact our course consultant.