This programme is recognised by The Chartered Institute of Marketing (CMI) and offered under Northumbria University's Newcastle Business School. The Bachelor of Arts (Honours) in Business with Marketing Management is a Joint Honours degree which is a direct Hon with dual specialisation. It consists of 12 modules and may be completed in a minimum of 16 months in Singapore.
|MK0272||Marketing Planning and Research|
|HR0275||Personal and Organisational Development|
|NX0201||Business Performance Management|
|SM0269||Global and International Business Contexts|
|HR0277||Change, Work and Diversity|
|HR0372||Culture and Organisations|
|SM0381||Applied Business Ethics|
|SM0374||Strategic Management and Leadership|
|MK0388||Marketing Management and Strategy|
|MK0385||Buyer Behaviour and Integrated Marketing Communications|
Honours in the degree will be awarded in accordance with the university course regulations
Professional Recognition and Accreditation
With the AACSB accreditation, Northumbria University joins the Top 1% of Elite Business Schools worldwide. These elite group members include NanYang Technological University (NTU) and Singapore Management University (SMU).
22nd for the Business Program (The Sunday Times University Guide 2013)
Top 10 for graduate level employability (The Sunday Times Good University Guide 2012)
The Bachelor of Arts (Honours) in Business with Marketing Management accepts a wide range of qualifications.
A typical term is approximately 11 -13 weeks period covering 2 modules. Each modules is supported with approximately 22 - 36 contact hours, conducted on weekday evenings and weekends. The actual cycle may vary depending on the nature of the course and the lecturers' availability. The University and Kaplan reserve the rights to alter the learning cycle, days and timing of the seminar if necessary.
Each unit is assessed by a combination of written assignments, projects, presentation or examinations. Assessment methods may vary according to individual unit requirements.
The tuition fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examination (if applicable), projects, degree (if earned) and transcript.
- Programme fee: