Introduction

---

Curriculum Overview

Programme Structure

After graduation, students may choose to pursue the following roles (but not limited to):

• Commercial and Marketing Sales Executive
• Digital Marketing Manager/Executive
• International Business Manager
• Market Research Analyst
• Retail Manager
• Sales Manager/Executive
• Management Executive
   

---

Area of Studies

This Degree programme may be completed in a minimum of 12 months on a part-time basis. Below is the programme structure:

• Contemporary Advertising
• Cross Cultural Consumer Behaviour
• E-Business
• Emerging Themes
• International Marketing Planning
• Strategic Marketing Management and Planning

For more information, please fill up the enquiry form so that our programme consultants can get back to you.

---

Entry Requirements

Entry Requirements
This Degree programme accepts a wide range of qualifications, which includes:

• Kaplan Diploma in a Business-related discipline and a minimum of 2 years of junior managerial work experience¹
• Kaplan Advanced Diploma in a Business-related discipline
• Local Polytechnic Diploma or other Diploma² in a Business-related discipline and a minimum of 2 years of junior managerial work experience¹
• Other equivalent Advanced Diploma or Diploma³ in a Business-related discipline
• Other private or foreign qualifications in a Business-related discipline with a minimum of 3 years of junior managerial work experience¹ will be considered on a case-by-case basis

English Requirements

• GCE O-Level English language subject (Grade C6 and above); OR
• IELTS 6.0 or equivalent

In all cases, the final decision on admission to the programme rests with the University.
¹For work experience to be considered, applicants must have been in roles where they are able to demonstrate management experience through either the management of people, projects, business improvement, budgets, or other areas where they can demonstrate managerial responsibility
² Equivalent to RQF Level 4
³ Equivalent to RQF Level 5

---

Duration & Intake

Programme Duration

Delivery Method
Students will attend a combination of lectures, tutorials and workshops in this programme. This top-up direct honours programme consists of 7 units and may be completed in a minimum of 12 months by enrolling in 2-3 units per trimester. Each module is supported with 24 contact hours with two intensive teaching blocks over the duration of a trimester to suit the needs of working adults.

Assessment Method
Each unit is assessed by any combination of class participation, written assignments, projects or examinations. Assessment methods may vary according to individual unit requirements.

Commencement Date
There are 3 intakes per year:
– January
– May
– September
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum class size: 20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Maximum allowed candidature period: 5 years
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.
 

---

Fees & Funding

Tuition Fees
The total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR

Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme

Non-Tuition Fees
For Singaporean/PR Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate. The prevailing GST rate from 1 January 2023 to 31 December 2023 is 8%. From 1 January 2024, the GST rate will increase to 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.

Education Loan
Choice of flexible repayment schemes available to suit your needs.

• Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
• Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Flexible repayment tenure of up to 8 years.

Please click here for more information on Maybank