Bachelor of Arts (Honours) in Marketing Awarded by University of Hertfordshire, UK | DIMENSIONS International College, Jobscentral Learning

Course introduction

Introduction

Marketing is now regarded as the heart of most businesses, helping to pump out revenue and yields. With an increasingly sophisticated society, those interested to venture into this saturated industry should be equipped and ready to tackle fields in advertising, sales management, consultancy, public relation and general management. The Bachelor of Arts (Honours) in Marketing programme will walk students through the prevailing world of Marketing, shaping them for a brighter career prospect.

COURSE STRUCTURE

This course consists of 22 modules:

Year 1

Principles of Marketing
Introduction to Marketing Communications
Creativity, Technology & Innovation
Market Data Analysis
Global Perspective in Business
Economics for Business
Professional Development for Marketers

Year 2

21st Century Consumer Marketing
Product Innovation
Managing People
Enterprise
Enhancing Employability in Marketing
Strategic Marketing Planning
Marketing for Small Enterprise
Business Analysis Tools

Year 3

• Contemporary Issues in Marketing
• Market and Social Research
• Business and Commercial Awareness
• Small Businesses and Entrepreneurship
• Social Networking and Enterprise
• Strategic Brand Management
• Management Science in Business

COURSE MODES AND DURATION

Full Time: The course duration is 36 months Institutional Training, 3 contact hours per session, 5 sessions per week (Total: 15 contact hours per week)

INTAKE

For more details, please refer to our website: http://www.dimensions.edu.sg

ENTRY REQUIREMENTS

Age: At least 18 years old.

Academic Level: Passed 3 subjects (including mathematics) with “D” grade or above at GCE A-Level; or successfully completed DIMENSIONS’ Foundation Programme for University Degree Studies; or 3-year Senior High School Diploma or other Diploma Level 3 equivalent qualification in business related disciplines.

English Proficiency: At least IELTS 6.0 or CAE Level 5 or have completed intensive English at equivalent level or a “Pass” with at least “C” grade for English Language at GCE O-Level.