Bachelor of Arts (Honours) in Marketing

Provided by DIMENSIONS International College


Awarded by University of Hertfordshire, UK

Course introduction


Marketing is now regarded as the heart of most businesses, helping to pump out revenue and yields. With an increasingly sophisticated society, those interested to venture into this saturated industry should be equipped and ready to tackle fields in advertising, sales management, consultancy, public relation and general management. The Bachelor of Arts (Honours) in Marketing programme will walk students through the prevailing world of Marketing, shaping them for a brighter career prospect.


This course consists of 22 modules:

Year 1
  • Principles of Marketing
  • Introduction to Marketing Communications
  • Creativity, Technology & Innovation
  • Market Data Analysis
  • Global Perspective in Business
  • Economics for Business
  • Professional Development for Marketers

Year 2
  • 21st Century Consumer Marketing
  • Product Innovation
  • Managing People
  • Enterprise
  • Enhancing Employability in Marketing
  • Strategic Marketing Planning
  • Marketing for Small Enterprise
  • Business Analysis Tools

Year 3
  • • Contemporary Issues in Marketing
  • • Market and Social Research
  • • Business and Commercial Awareness
  • • Small Businesses and Entrepreneurship
  • • Social Networking and Enterprise
  • • Strategic Brand Management
  • • Management Science in Business 


Full Time: The course duration is 36 months Institutional Training, 3 contact hours per session, 5 sessions per week (Total: 15 contact hours per week)


For more details, please refer to our website:


Age: At least 18 years old.

Academic Level: Passed 3 subjects (including mathematics) with “D” grade or above at GCE A-Level; or successfully completed DIMENSIONS’ Foundation Programme for University Degree Studies; or 3-year Senior High School Diploma or other Diploma Level 3 equivalent qualification in business related disciplines.
English Proficiency: At least IELTS 6.0 or CAE Level 5 or have completed intensive English at equivalent level or a “Pass” with at least “C” grade for English Language at GCE O-Level.

Fees & Funding

Please enquire below for course fees and financial grants: