Marketing is now regarded as the heart of most businesses, helping to pump out revenue and yields. With an increasingly sophisticated society, those interested to venture into this saturated industry should be equipped and ready to tackle fields in advertising, sales management, consultancy, public relation and general management. The Bachelor of Arts (Honours) in Marketing programme will walk students through the prevailing world of Marketing, shaping them for a brighter career prospect.
This course consists of 22 modules:
Please enquire below for course fees and financial grants: