ADVANCED DIPLOMA IN MARKETING

Course introduction

Introduction

This specialisation will ensure that graduates are equipped with the necessary knowledge and skills to meet challenges in the ever-changing local and global marketing environments.

Students will learn how to apply their knowledge and skills to different real-world scenarios through case studies and project-based methods. Graduates will be well placed to meet the demands in the dynamic marketing world.

CAREER OPPORTUNITIES
Areas of employment include:

Advertising Director
Account Director
Brand Director
Digital Marketing Director
Internet Marketing Director
Publicity Director
Marketing Manager
Project Manager
Market Research Manager
Product Manager
Marketing Consultant
Media Buyer
P.R Consultant

Curriculum Overview

Programme Structure

COURSE MODULES

Advertising & Public Relations
Business Portfolio
Business Statistics 1: Descriptive Statistics & Probability
Business Statistics 2: Inferential Statistics
Buyer & Consumer Behaviour
Corporate Identity & Brand Management
Diversity in Global Marketing
Financial Management
Human Resource Management
Industrial Attachment
Learning Studies
Marketing
Presentation, Grooming & Etiquette
Research Methods
Strategic Marketing
Team Building

Entry Requirements

AGE REQUIREMENTS
The minimum age requirement is 16-years of age.

ENGLISH LANGUAGE REQUIREMENTS
Students whose native language is not English must submit evidence of proficiency in the language. Students must meet the minimum English Standard as stipulated below to commence their registered Advanced Diploma/Bachelor/Master courses with Raffles College of Higher Education.