ADVANCED DIPLOMA IN FASHION MARKETING AND MANAGEMENT

Course introduction

Introduction

ADVANCED DIPLOMA IN FASHION MARKETING AND MANAGEMENT
Awarded by Raffles College of Higher Education

COURSE OVERVIEW
The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation.

Students will be able to tap into the broad range of available career options (including buying, merchandising, marketing, branding, and launching their own businesses and will be encouraged to exhibit their own, diverse interests in the work they produce.

CAREER OPPORTUNITIES
You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.