Bachelor of Business in Management and Marketing (Double Major)

Provided by Kaplan Higher Education Academy

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Awarded by Murdoch University


Course introduction

Introduction


About the Programme
Management used to be about organising, directing and controlling – but times have changed. Management refers to the process of employing resources to achieve organisational goals and customer needs. Today’s managers are facing new challenges, often with teams working across a range of locations, and must adapt to a constantly shifting set of macro conditions.
You will learn how to identify opportunities, assess challenges and find the best solutions to real-world management issues. You will work with organisations on projects to develop the skills and knowledge you need to become a successful manager.
You can use your Management Degree to explore exciting career paths, such as making a real difference to not-for-profit and charity organisations across the world.
The study of management explores a wide range of relevant issues, theories and perspectives to prepare you for challenges at managerial level.
Students have the option to enrol in either single or double majors.
The programme can be completed in 16 months instead of 28 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
Graduation & Degree Awarded
Students who successfully complete and pass the units stipulated in the programme structure will be awarded the Bachelor of Business in Management and Marketing from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.

Career Opportunities

  • Business Executive
  • Business Proprietor
  • Consultant
  • Management Analyst
  • Office Supervisor
  • Operations Manager
  • Team Leader
Double Majors Available
  • Management and Business Law
  • Management and Criminology
  • Management and Global Media and Communication
  • Management and Global Politics and Policy
  • Management and International Business
  • Management and Journalism
  • Management and Strategic Communication
  • Management and Tourism and Events



Area of Studies


Core Units  
Management

  • International Business
  • Organisational Theory and Behaviour
  • Change Management
  • Scaling Agile Projects
  • Global Strategic Management
  • Cultures of Innovation
  • Business Analytics*
Marketing
  • Marketing Research and Analysis
  • Services, Relationship and Retail Marketing
  • Consumer Behaviour
  • Cross Cultural Marketing
  • Strategic Marketing
  • Digital and Social Media Marketing
  • Business Analytics*
Students are required to complete the following common units:
  • Career Learning: Managing Your Career^
  • Building Employability Skills OR Consulting and Freelancing
Applicants may be required to complete general elective units to fulfil the required credit points.
*Units common to both majors need only be taken once.
^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.

 



Entry Requirements


Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:

Year 2 Entry

  • Kaplan Diploma; OR
  • Polytechnic Diploma; OR
  • Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.
Year 1 Entry

Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.

English Requirement
Applicants are required to meet the University’s English language requirement:
  • An approved Diploma qualification or higher, where the language of instruction was English, OR
  • GCE O-Level English Language or Literature in English with Grade C or better; OR
  • IELTS 6.0 (with no band below 6.0)*; OR
  • Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
  • Any other equivalent English language qualification.
In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student
 



Duration & Intake


Programme Duration


Delivery
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment & Exams
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Commencement Date
There are 3 intakes per year:
– January
– May
– September
Please contact our consultants to obtain a copy of the class schedules.
Minimum class size: 20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Maximum allowed candidature period:

  • 12 credit points: 2 years
  • 24 credit points: 4 years
  • 36 credit points: 5 years
  • 48 credit points: 6 years
  • 72 credit points: 10 years
  • 96 credit points: 12 years
  • 120 credit points: 12 years
If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.



Fees & Funding


Tuition Fees
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR

  Fee inclusive of 8% GST(applicable on or after 1 January 2023)
Programme Fee S$28,274.40
(14 units with exemptions)
payable in 4 instalmentsS$28,684.80 (16 units)
payable in 4 instalments
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme.

Non-Tuition Fees
For Singaporean/PR
  Fee inclusive of 8% GST(applicable on or after 1 January 2023)
Non-Refundable Application Fee S$205.20
Student Development Fee S$280.80
Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate. The prevailing GST rate from 1 January 2023 to 31 December 2023 is 8%. From 1 January 2024, the GST rate will increase to 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.

Education Loan
Choice of flexible repayment schemes available to suit your needs.
  • Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
  • Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
  • Flexible repayment tenure of up to 8 years.
Please click here for more information on Maybank Education loan and here for OCBC Frank Education loan. Terms and conditions apply, subject to bank’s approval.

 

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