Introduction

Explore the field of Strategic Communication with an extensive Bachelor’s Degree programme from Murdoch University. This programme provides opportunities for in-depth learning to develop your critical thinking, evaluative and analytical skills through a combination of theoretical and practical components.
To further enhance the breadth of your education, international theories and practices are covered, along with an emphasis on ethical communication and engagement with a diverse range of stakeholders.
In addition to general Public Relations roles, your Degree qualification will provide you specialised career opportunities in areas such as public affairs, community relations, media liaison and online communications.
Acquiring a Major in Strategic Communication helps you remain adaptable and competitive in the PR industry.
Students have the option to enrol for either Single or Double Majors.
The programme can be completed in 16 months instead of 28 months. Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
 

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Curriculum Overview

Programme Structure

Students who successfully complete and pass the units stipulated in the programme structure will be awarded Bachelor of Communication in Strategic Communication and Marketing from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.

Career Opportunities
Community Relations Manager
Media Liaison Officer
Public Relations Manager
Social Media Manager

Double Majors Available
Strategic Communication and International Business
Strategic Communication and Journalism
Strategic Communication and Marketing
Strategic Communication and Global Politics and Policy
 

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Area of Studies

Core Units
Strategic Communication

• Campaign Management
• Communication Research
• Communication Strategy and Planning
• Content Creation
• Introduction to Digital Media Skills
• Issues And Crisis Management
• Public Relations in Society
• Specialist Communication
• Web Analytics

Marketing          

• Business Analytics
• Consumer Behaviour
• Cross Cultural Marketing
• Digital and Social Media Marketing
• Marketing Research and Analysis
• Services, Relationship and Retail Marketing
• Strategic Marketing

Students are required to complete the following common units:

• Career Learning: Managing Your Career^
• Consulting and Freelancing OR Podcast Production and Streaming

Applicants may be required to complete general elective units to fulfil the required credit points.
^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.

 

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Entry Requirements

Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.

These include:

Year 2 Entry

• Kaplan Diploma; OR
• Polytechnic Diploma; OR
• Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

Year 1 Entry

Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.

English Requirement
Applicants are required to meet the University’s English language requirement:

• An approved Diploma qualification or higher, where the language of instruction was English, OR
• GCE O-Level English Language or Literature in English with Grade C or better; OR
• IELTS 6.0 (with no band below 6.0)*; OR
• Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
• Any other equivalent English language qualification.

In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student
 

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Duration & Intake

Programme Duration

Delivery 
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment & Exams
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

There are 3 intakes per year:

– January
– May
– September

Please contact our consultants to obtain a copy of the class schedules.
Minimum class size: 20 students

Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Maximum allowed candidature period:

• 12 credit points: 2 years
• 24 credit points: 4 years
• 36 credit points: 5 years
• 48 credit points: 6 years
• 72 credit points: 10 years
• 96 credit points: 12 years
• 120 credit points: 12 years

If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

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Fees & Funding

Tuition Fees
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR

Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme.

Non-Tuition Fees
For Singaporean/PR ²Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate. The prevailing GST rate from 1 January 2023 to 31 December 2023 is 8%. From 1 January 2024, the GST rate will increase to 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.

Education Loan
Choice of flexible repayment schemes available to suit your needs.

• Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
• Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Flexible repayment tenure of up to 8 years.

Terms and conditions apply, subject to bank’s approval.