Introduction

Depending on your interests or professional needs, you may choose to apply for any one of these broadcasting courses stated below:

Broadcast Production Techniques (2 days/15 hours)
Students will learn how to create insightful short video contents in a broadcast studio environment. And they will be exposed to basic camera fundamentals and video shooting techniques.

Students will acquire in-camera editing techniques from the perspective of a film producer.

Media and Communication (2 days/15 hours)
In this course, students will be equipped with the foundation knowledge in advertising, broadcast, journalism, and public relations subjects, which are commonly covered in mass communication studies.

Students will also learn how the various media industries intertwine in a new media environment today.

Modern Journalism (2 days/15 hours)
This course equips students with skills to create journalistic articles from news to feature writings. Students will also learn how to write a head line, subject line, body copies, and simple editorials.

Upon completion of the three courses stated above, you will be certified with the Professional Certificate in Broadcast Media from PSB Academy.

Curriculum Overview

Programme Structure

Broadcast Production Techniques (2 days/15 hours)
Media and Communication (2 days/15 hours)
Modern Journalism (2 days/15 hours)

Area of Studies

Broadcast Production Techniques (2 days/15 hours)
Understand the Basics of Studio Camera Operation;
Understand the Basics of Studio Control Room Operation;
Conduct Studio Production Session; and
Produce and Export a Short Video Podcast.

Media and Communication (2 days/15 hours)
Understand the Communication Process;
Understand the Tradition Media Platforms;
Understand the New Media Platforms;
Understand the basic Media Theories; and
Understand Media Literacy

Modern Journalism (2 days/15 hours)
Understand the Basics of Media Writing;
Understand the Five Elements of News Writing copy;
Learn about Headline, Sub-headline, Body copy;
Writing a Feature Article; and
Writing a News Article.

Entry Requirements

Broadcast Production Techniques  (2 days/15 hours)
Before attending this course, it is recommended for students to be familiar with basic camera usage.
No prior courses or certifications are required for students to take this course.

Media and Communication  (2 days/15 hours)
Before attending this course, it is recommended for students to be familiar in communication studies and modern media knowledge.
No prior courses or certifications are required for students to take this course.

Modern Journalism  (2 days/15 hours)
Before attending this course, it is recommended for students to be familiar in copywriting and written communication.
No prior courses or certifications are required for students to take this course.

Duration & Intake

Programme Duration

Intake: April, August, December 2022

Fees & Funding

Singapore-based Students
Broadcast Production Techniques (2 days/15 hours)
•    Usual Course Fees: S$642
Media and Communication (2 days/15 hours)
•    Usual Course Fees: S$642
Modern Journalism (2 days/15 hours)
•    Usual Course Fees: S$642 UTAP is a training benefit for NTUC members to defray their cost of training.

NTUC members enjoy 50% ^unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP.

To be eligible for the funding, student will need to complete all 3 courses under the Professional Certificate in Business Analytics.

Visit UTAP website to choose from the courses available on the course directory.

Funding Validity Period: 13 January 2020 to 31 March 2022

^Unfunded course fee refers to the balance course fee payable after applicable government subsidy. This excludes GST, registration fees, misc. fees etc.