Introduction

Depending on your interests or professional needs, you may choose to apply for any one of these business analytics courses stated below:

Business Environment (2 days/15 hours)
This course introduces students to business and marketing concepts. Students will learn about the marketing mix and tools that are commonly used by decision makers to retain customers, increase customer satisfaction and shareholders value.

Data Analysis for Business (2 days/15 hours)
Data analysis is used in many areas of business activities. The ability to perform statistical analysis, understand and present statistical results can help to improve decision making and business performance. This course will help students to focus on concepts and applications of basic statistical theories and descriptive and inferential statistical techniques.

Introduction to Data Analysis using Excel (2 days/15 hours)
Students will learn how to perform data analysis using Microsoft Excel’s most popular features such as pivot tables, pivot charts and slicers. Students will also learn how to support informed decision making with easy-to-use dashboards, data summary and aggregated reports.

Upon completion of the three courses stated above, you will be certified with the Professional Certificate in Business Analytics from PSB Academy.

Curriculum Overview

Programme Structure

Business Environment (2 days/15 hours)
Data Analysis for Business (2 days/15 hours)
Introduction to Data Analysis using Excel (2 days/15 hours)

Area of Studies

Business Environment (2 days/15 hours)
Understand and appreciate the roles of business functions;
Explain the role of marketing in business and society;
Describe and interpret marketing strategies based on product, price, place and promotion objectives; and
Demonstrate knowledge and understanding of the principles and practices of marketing.

Data Analysis for Business (2 days/15 hours)
Understand Data Presentation and Numerical Measures;
Understand Normal Distribution and Sampling Distribution;
Understand Confidence Interval;
Understand Hypothesis Testing; and
Understand Simple Linear Regression.

Introduction to Data Analysis using Excel (2 days/15 hours)
Grasp the Introduction to Excel tables and functions;
Create and connect multiple slicers to the pivot tables;
Further exploration of the power of pivot tables;
Calculate profitability using pivot tables;
Use formulas to aggregate data for more flexible reporting.

Entry Requirements

Business Environment (2 days/15 hours)
Before attending these courses, it is recommended for students to have:
Familiarity in marketing fundamentals
Basic understanding of customer service and business needs
No prior courses or certifications are required for students to take this course.

Data Analysis for Business (2 days/15 hours)
Before attending these courses, it is recommended for students to have:
Familiarity in basic computer, internet usage and the Microsoft Excel software
Basic understanding of business accountancy and finance
No prior courses or certifications are required for students to take this course.

Introduction to Data Analysis using Excel (2 days/15 hours)
Before attending these courses, it is recommended for students to have:
Familiarity in basic computer, internet usage and the Microsoft Excel software
Basic understanding of business accountancy and finance
No prior courses or certifications are required for students to take this course.

Duration & Intake

Programme Duration

Intake: April, August, December 2022

Fees & Funding

Singapore-based Students
Business Environment (2 days/15 hours)
•    Usual Course Fees: S$642
Data Analysis for Business (2 days/15 hours)
•    Usual Course Fees: S$642
Introduction to Data Analysis using Excel (2 days/15 hours)
•    Usual Course Fees: S$642 UTAP is a training benefit for NTUC members to defray their cost of training.

NTUC members enjoy 50% ^unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP.

To be eligible for the funding, student will need to complete all 3 courses under the Professional Certificate in Business Analytics.

Visit UTAP website to choose from the courses available on the course directory.

Funding Validity Period: 13 January 2020 to 31 March 2022

^Unfunded course fee refers to the balance course fee payable after applicable government subsidy. This excludes GST, registration fees, misc. fees etc.