Introduction

The purpose of the programme is to provide a rewarding and challenging degree programme that prepares graduates for management and supervisory roles in the hospitality industry. The programme is offered in the context of an applied management degree and develops a solid foundation of management and leadership skills applied in an industry context. The programme seeks to offer students a range of learning and teaching opportunities that embeds learning through research based enquiry and a connected curriculum approach. It is designed to provide an academically challenging and professionally relevant degree, which encompasses all of the issues involved in successfully maintaining and progressing students’ career pathways within industry.
The programme is aligned to the service and experience economy, which is one of the largest and fasted growing sectors of the global economy. It is a sector that has experienced an increase in professionalism and a demand for graduate skills. The programme is informed by an understanding of the expectations of guests, employers, and the Institute of Hospitality.  

Curriculum Overview

Programme Structure

Consumer Behaviour - This module explores multifaceted aspects of consumer behaviour and is informed by a range of disciplines including sociology and psychology. Students will evaluate theories and concepts of consumer behaviour and critically analyse the nature, characteristics, needs and expectations of different consumers within their sector. Theoretical insight will be gained from a range of disciplines and used to develop and justify appropriate responses to issues of consumption.

Creative Applications in E-Tourism - In today’s increasingly competitive environment a wide range of tourism organisations including SMEs use and deploy technology to create competitive advantages and increase the value of their provision. This trend is all too evident in the tourism industry as local, regional and national organisations recognise the multitude of benefits derived from the using ICTs. The information is the lifeblood of tourism and the platforms which are now used to access and interact with the information change the way we engage with tourism. This module aims to build on from Level 4 and 5 knowledge of technology and tourism management and destination management.

Strategic Management - A key characteristic of a successful service sector manager is the ability to keep abreast of changes in the external environment and the need to adapt their business to exploit the trends and meet the challenges of a fast-changing, dynamic environment. Successful managers will use a range of information, both looking in the 'rear view mirror' and using strategic foresight to make their plans for the future.

Independent Study - Studying in higher education provides a rich and diverse range of skills which you can use to problem solve the fundamental challenges inherent within your chosen subject area. This module acts as a conduit to flex those academic and industry study / project skills obtained throughout an undergraduate degree study. Project research in services provides an opportunity for you to instigate and/or engage in a pure and applied research project related to your subject area discipline. You will have the opportunity to either develop a pure research project from a self-selected topic of interest, or to successfully 'bid' for a research project, provided by the academic team through themes currently being researched within the department of hotel, resort and spa management. Project research in services requires you to use every skill you have acquired, with the aim of extending the systematic and coherent body of knowledge; helping to stamp your authority on your area of interest, and potentially your future career path.

 

Area of Studies

Consumer Behaviour, Strategic Management, Talent Management, Independent Study, Event Tourism (or) International Resort Management 

Entry Requirements

Academic
•    AAC Advanced Diploma in Tourism and Hospitality Management; OR
•    Other polytechnic Diploma from related fields; OR
•    Other private institutions Advanced Diploma (level 5) from related fields.                                    

English Proficiency
•    IELTS 6.0 (with a minimum of 5.5 in all areas); OR
•    Pearson Test of Academic English: 56; OR
•    Cambridge English Scale: B2; OR
•    London Tests of English: level 4 for undergraduate courses; OR
•    GCE' O' level English (grade C6) or equivalent.

Duration & Intake

Programme Duration

Full time / Part time. 12 months

Fees & Funding