Introduction

About the Programme
This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video and online news media. Studying Web Communication will allow you to effectively convey information and ideas using networks such as Facebook, Twitter and YouTube, and powerful search engines such as Google and Yahoo, to build well-designed and written websites and blogs to deliver strategic outcomes for organisations.
You will also develop a broad understanding of your field, and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. This Major helps pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Students have the option to enrol in either single or double majors.
The programme can be completed in 16 months instead of 28 months.
Graduation & Degree Awarded
Students who successfully complete and pass the units stipulated in the programme structure will be awarded the Bachelor of Communication in Web Communication and Global Media and Communication from Murdoch University, Australia.
The Degree will be the same as that awarded to the on-campus graduates in Australia.

Career Opportunities

• E-commerce Specialist
• Online PR & Marketing Consultant
• Social Media Strategist
• SEO Strategist
• Web Producer
• Web Studio Account Manager
• Web Communications Specialist
• Web-content Strategist

Double Majors Available

• Web Communication and Management
• Web Communication and Marketing
• Web Communication and Strategic Communication

 

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Curriculum Overview

Programme Structure

 

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Area of Studies

Core Units
Web Communication

• Content Creation
• Digital and Social Media Marketing
• Digital Communication Strategy
• Web Communication Project
• Web Design
• Communication Research*
• Introduction to Digital Media Skills*
• Specialist Communication*
• Web Analytics*

Global Media and Communication              

• Communicating Global Issues
• Global Media and Culture
• Media Audiences
• Media Governance and Globalisation
• Social, Games and Mobile Media
• Communication Research*
• Introduction to Digital Media Skills*
• Specialist Communication*
• Web Analytics*

Students are required to complete the following common units:

• Career Learning: Managing Your Career^
• Consulting and Freelancing OR Podcast Production and Streaming

Applicants may be required to complete general elective units to fulfil the required credit points.
*Units common to both majors need only be taken once.
^3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
 

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Entry Requirements

Entry Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
The Bachelor’s Degree programme accepts a wide range of qualifications with advanced standing.
These include:

Year 2 Entry

• Kaplan Diploma; OR
• Polytechnic Diploma; OR
• Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions.

Year 1 Entry
Click here for more information.
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging units to fulfil the prerequisite knowledge.

English Requirement
Applicants are required to meet the University’s English language requirement:

• An approved Diploma qualification or higher, where the language of instruction was English, OR
• GCE O-Level English Language or Literature in English with Grade C or better; OR
• IELTS 6.0 (with no band below 6.0)*; OR
• Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
• Any other equivalent English language qualification.

In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student
 

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Duration & Intake

Programme Duration

Delivery 
Students will attend a combination of lectures, tutorials and workshops in this programme, and they have the flexibility to plan their study schedule and attend classes once or twice a week depending on their study load. Classes are conducted on weekday evenings or weekends to suit the busy schedules of students enrolled in this programme. Each unit is supported with 24 contact hours.
The Pro Vice-Chancellor of Transnational Education & Deputy Dean of Murdoch University are based in Singapore to oversee all academic aspects and ensure a high standard of academic delivery here.

Assessment & Exams
Each unit is assessed by any combination of class participation, written assignments, project or examinations. Assessment methods may vary according to individual unit requirements.

Commencement Date
There are 3 intakes per year:
– January
– May
– September
Please contact our consultants to obtain a copy of the class schedules.

 

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Fees & Funding

Tuition Fees
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
For Singaporean/PR

Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme.

Non-Tuition Fees
For Singaporean/PR Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services. More details can be found here.
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate. The prevailing GST rate from 1 January 2023 to 31 December 2023 is 8%. From 1 January 2024, the GST rate will increase to 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Click here for more information on Mode of Payment.
Education Loan
Choice of flexible repayment schemes available to suit your needs.

• Standard Repayment: Pay your monthly instalments (principal and interest) once your loan is disbursed.
• Partial Repayment: Pay partial instalments for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Interest Servicing: Pay only interest for up to 3 years or till the end of your programme, whichever is earlier. Standard monthly instalments (principal and interest) will commence thereafter.
• Flexible repayment tenure of up to 8 years.